BHP Printing Blog

Digital printing lets you economically print small quantities and have them delivered fast. Unlike offset printing presses, which traditionally use plates digital printing presses take your digital files and print directly from them. There are no plates involved at all.

In many ways business owners can benefit by using this printing technology.

Here are seven reasons why you should choose digital printing:

1. You can print as few as 10, even for full-color printing. With traditional offset printing, consumers tend to print far more than they'll ever need and many people waste 30% of what they print.

2. You can print a small quantity of your corporate brochures in time for that important trade show in a week. Lead times are much shorter with digital printing.

3. With variable data printing and variable image printing, you can print different versions of your piece, like a brochure or a newsletter, for different markets and test out their effectiveness before you settle on one look.

4. You can personalize your direct mail pieces or brochures by taking advantage of the latest cool "subset" of digital printing, called variable data printing. It lets you practice "one-to-one marketing." Every piece has different content. It marries your database with the design template. And every printed piece has different information to help make it more personal, more attractive, and more effective. You get higher response rates with variable data printing.

5. Each of your salespeople can have their own version of sell sheets or other printed materials, tailored specifically for their own clients or prospects.

6. You can change the content more often with digital printing, keeping your material current and accurate. So print 1000 brochures every quarter and update the copy, instead of printing 4000 brochures per year and living with outdated and incorrect information.

7. Forget about having unused printed pieces going to waste. With digital printing, you can reduce or even eliminate waste by printing only what you need. How novel is that?

Digital printing is perfect for small runs and quick turnaround jobs. Does every commercial printer do digital? No. But ask Blue Hill Press about it. You will be amazed at the benefit it offers.

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Variable Data Printing can improve the return on a marketing campaign.

Variable data printing is a form of on-demand printing where text, graphics and images can be changed from one printed piece to the next, without stopping or slowing down the printing process. This printing can be used for personalized letters, leaflets, brochures, booklets, folders, or direct mail, each with the same basic layout, but they can be printed with a different image graphic, name, address, or bar code.

Variable data printing can be used for direct marketing, relationship management, advertising and brochures or postcard campaigns. The impact of sending digitally printed personalized marketing literature has proven to increase the success rate from 10% to 15%.

Variable image printing is even more powerful and more effective than variable data printing. Variable image printing allows you to change headlines, photos, and other graphics to completely customize the message on your printed piece for each recipient. You can actually tailor your copy and images for an audience of one, which studies have shown increase response rate by as much as 500%!

At Blue Hill Press, our sophisticated software and advanced digital printing technology enables you to produce one-of-a-kind promotional pieces (instead of one-size-fits-all). Make your mail pieces stand out using Variable Image Printing at Blue Hill Press. Capture the attention of your customers, and prepare for increased business as a result of improved response rate.