BHP Printing Blog

If your off line marketing campaign involves personalized letters, leaflets, brochures, booklets, postcards or direct mail then you need to use variable data printing and variable image printing. Variable printing can improve your ROI from 1-2% to 10-15%.

With variable data printing and variable image printing you can print your marketing materials on demand. Easily change the text, salutations, graphics or images on your printed pieces without stopping or slowing down the printing process. Variable data printing and variable image printing allows you to personalize your marketing piece so you can better connect with existing or potential clients.

By customizing your message to each recipient, you can increase the response rate by as much as 500%. With variable image and data printing, your business can tailor your marketing piece to an audience of one.

One size no longer fits all. At Blue Hill Press, our advanced digital printing technology lets you create one-of-a-kind promotional pieces, contact us.

Stop doing your holiday greetings the old fashioned way. With variable image printing and variable data printing you can make your greetings personal.
 
Why make a generic holiday greeting? Use variable data printing to personalize your direct mail or holiday card. Not only can you add a personal salutation to each card, you can also make your greeting Christmas or Hanukah specific without slowing down the printing process. Get personal with your customer base.
 
With variable image printing, make your direct mail or greeting cards personal to your clientele. Add a Christmas or Chanukah image to your card to more personally celebrate the holidays with your customers. Variable image printing creates a compelling personalized marketing messages with an impact that goes beyond that of variable text.

Variable image and variable data printing brings your costs down while making your direct mail or holiday greetings personal and different. Don’t pay for multiple printing runs.  Contact Blue Hill Press for your holiday greetings.