BHP Printing Blog

Digital printing lets you economically print small quantities and have them delivered fast. Unlike offset printing presses, which traditionally use plates digital printing presses take your digital files and print directly from them. There are no plates involved at all.

In many ways business owners can benefit by using this printing technology.

Here are seven reasons why you should choose digital printing:

1. You can print as few as 10, even for full-color printing. With traditional offset printing, consumers tend to print far more than they'll ever need and many people waste 30% of what they print.

2. You can print a small quantity of your corporate brochures in time for that important trade show in a week. Lead times are much shorter with digital printing.

3. With variable data printing and variable image printing, you can print different versions of your piece, like a brochure or a newsletter, for different markets and test out their effectiveness before you settle on one look.

4. You can personalize your direct mail pieces or brochures by taking advantage of the latest cool "subset" of digital printing, called variable data printing. It lets you practice "one-to-one marketing." Every piece has different content. It marries your database with the design template. And every printed piece has different information to help make it more personal, more attractive, and more effective. You get higher response rates with variable data printing.

5. Each of your salespeople can have their own version of sell sheets or other printed materials, tailored specifically for their own clients or prospects.

6. You can change the content more often with digital printing, keeping your material current and accurate. So print 1000 brochures every quarter and update the copy, instead of printing 4000 brochures per year and living with outdated and incorrect information.

7. Forget about having unused printed pieces going to waste. With digital printing, you can reduce or even eliminate waste by printing only what you need. How novel is that?

Digital printing is perfect for small runs and quick turnaround jobs. Does every commercial printer do digital? No. But ask Blue Hill Press about it. You will be amazed at the benefit it offers.

Top 7 Business

Digital printing

1. You can print as many or as few as you’d like. You can even print just one piece, even if it is full-color printing.
2. Lead times are much shorter with digital printing.
3. Different versions of your marketing pieces can be printed. Make a brochure or a newsletter from the same file. Testing the effectiveness of your marketing piece is easier with this functionality as well.
4. Your direct mail postcards or brochures can be personalized by using variable data printing. This allows "one-to-one marketing." Each piece can have different content. Digital printing marries a database with the design template.
5. Each department can have their own sell sheets or other printed materials, tailored specifically for their own clients or prospects.
6. The content can be changed much more often with digital printing, which allows you to keep your material current and accurate.
7. Costs are more easily controlled because you can print only what you need.