BHP Printing Blog

The costs involved with selling to an established customer is usually much lower than that of selling to a first-time customer. So, while direct mail is a powerful tool for acquiring customers, direct mail can also build customer loyalty.

Direct mail marketing strategies for building customer loyalty

Loyalty, means retaining and growing customers. Here are some strategies for attaining customer loyalty:

Use direct mail marketing to target your most-profitable customers. Send them special offers or discounts. Introduce new test items to them first. With tracking, you’ll soon learn which are your most frequent and profitable customers. Focusing on keeping and growing best customers is more affordable, and is likely to earn a greater return, than blanketing all customers.

Surprise and delight. Unexpected touches can work wonders. A simple thank-you note in the mail, for instance, is powerful. You increase that power by ensuring that it doesn’t look mass produced, through variable data printing.

Give special privileges. According special privileges is a proven way to enhance feelings of loyalty, often with greater effect than giving away freebies. That’s because, whether they admit it or not, most people love having a privilege when they know that others don’t have it.

Offer reward cards. Direct Mail reward cards track purchases until the customer has earned a freebie. If you use reward cards, however, track carefully. Sometimes instead of increasing frequency and loyalty, they simply lead to giving away what you might have sold anyway, and at full price.

A good loyalty program pays for itself. For help creating and printing your Direct Mail Piece, contact Blue Hill Press.

Deliver Magazine

If your off line marketing campaign involves personalized letters, leaflets, brochures, booklets, postcards or direct mail then you need to use variable data printing and variable image printing. Variable printing can improve your ROI from 1-2% to 10-15%.

With variable data printing and variable image printing you can print your marketing materials on demand. Easily change the text, salutations, graphics or images on your printed pieces without stopping or slowing down the printing process. Variable data printing and variable image printing allows you to personalize your marketing piece so you can better connect with existing or potential clients.

By customizing your message to each recipient, you can increase the response rate by as much as 500%. With variable image and data printing, your business can tailor your marketing piece to an audience of one.

One size no longer fits all. At Blue Hill Press, our advanced digital printing technology lets you create one-of-a-kind promotional pieces, contact us.

Odds are your business offers multiple goods and/or services. Each of those products or services is perfect for a different demographic of customer. How would you like to reach them all, personally with one printing run?

You can when you print different QR codes specific to a product's customer base on each direct mail piece. Sound like two or more print runs? It’s not with variable data printing.

QR codes can be created for each product and/or service that your business offers. Print a direct mail piece for one demographic using a QR code and print another direct mail piece with a different QR code for the next demographic. Print as many direct mailers as you’d like, using as many QR codes as necessary.

Variable Data Printing is a form of on-demand printing where elements such as text or, in this case, QR codes, may be changed from one printed piece to the next, without stopping or slowing down the printing process.

For information on customer specific direct mailers, contact Blue Hill Press.

Stop doing your holiday greetings the old fashioned way. With variable image printing and variable data printing you can make your greetings personal.
 
Why make a generic holiday greeting? Use variable data printing to personalize your direct mail or holiday card. Not only can you add a personal salutation to each card, you can also make your greeting Christmas or Hanukah specific without slowing down the printing process. Get personal with your customer base.
 
With variable image printing, make your direct mail or greeting cards personal to your clientele. Add a Christmas or Chanukah image to your card to more personally celebrate the holidays with your customers. Variable image printing creates a compelling personalized marketing messages with an impact that goes beyond that of variable text.

Variable image and variable data printing brings your costs down while making your direct mail or holiday greetings personal and different. Don’t pay for multiple printing runs.  Contact Blue Hill Press for your holiday greetings.