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Brochure Tip: Select the Correct Paper

16 Jan 2010

Posted by Joseph Coupal

Most brochure printing shops offer either an 80lb or 100lb paper stock, with a variety of gloss / matte finishes. A 100lb stock is surprisingly more substantial than 80lb stock paper without a huge cost difference. Using a heavier paper may convince a potential customer that you are more professional than your competitors or submit to a higher standard.

Applying varnish will gives an appealing gloss to your brochure. Moreover, varnish adds a protective coating that helps to minimize scratching and scuffing, so your brochure will present your image unblemished as you intended.