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A trade show promotional item given away at your booth can help draw traffic, create recall after the show, and provide contact information to prospects in a unique, memorable way. At first glance, an event's crowded exhibition hall seems like a treasure trove for prospecting, generating viable new leads and driving product sales for your organization. Yet, considering all the distractions of the show and your competition in the industry vying for the attention of conference attendees, interest-grabbers in the form of unique tradeshow giveaways and meaningful promotional items can help draw more people to your display booth.
With increased booth traffic, you will have the opportunity to meet and pre-qualify more prospects. And with a greater prospect pool, you will likely yield a greater number of viable leads and new customers. According to Incomm Center for Trade Show Research and Sales Training, event attendees are 52% more likely to stop by your exhibit if you have appealing promotional items to give them.
As a result, awareness and interest in your exhibit and product line increase -- and you enhance potential for greater sales performance. So, what kind of promotional products are most effective?
Whether you choose items such as imprinted tote bags, USB drives, promotional mugs or ice scrapers, make sure your giveaways reflect your company image and have relevance to your prospect. The secret to getting the most visibility from the dollars you spend on promotional items is to choose gifts that people will want to use once they return to their homes and offices.
Giveaways Can Increase Trade Show Booth Traffic by 50 percent
23 Aug 2010
