BHP Printing Blog

Use direct mail in conjunction with social, search and mobile marketing spending for integrated campaigns.

BtoB reported that companies are spending more on marketing tactics to attract new consumers from a variety of media outlets. When you use direct mail along with social media and online marketing you get a much better response.

More interactive and user-generated content — like videos and customer reviews — can have a big influence a purchase. QR codes on direct mail pieces are a way to share this content. With a scan from their mobile phone, consumers can access more information about your product or service. Print QR (quick response) codes on catalogs and direct mail marketing.

QR codes have a certain curiosity factor. When you have a product whose benefits and features you want to share, a QR code is the perfect way to do this. Drive your online business with catalogs, direct mail and QR codes; contact Blue Hill Press.