BHP Printing Blog

Using newsletters for business development improves your sales and marketing efficiency. A newsletter is a regular publication, which provides interesting information to a defined group. The main purpose is to communicate an idea, item or concept through images and compelling content. Your newsletter is an education tool, as well. It explains to your clients what they should know about your area of expertise, and how it relates to them.
 
If your business sends out a regular newsletter, of course you want it to stand out.
 
Several design elements work together to do this:
•   Paper choice determines how the graphics, color and type appear on the page
•   Colors highlight important items by drawing the readers' eyes to a headline or message
•   Graphics and photographs capture the reader's eyes

Obviously, everything on your newsletter page can't be fighting for attention. When you combine these elements to form the layout, you should highlight only the most important promotional items.

Blue Hill Press has full-color printing services to accomplish this plus make sure you have rich, detailed photos, logos and graphics.   All of these items will add interest and catch the eye of your reader. Using full color offset printing can make the good newsletter great.

Blue Hill Press can also mail your newsletters directly to your customers and prospects for you. Contact us for details on how we can save you time, money, and a lot of hassle on your direct mail newsletter project.

Sending a newsletter to update your customers on a regular basis will help create a stronger connection with them which is important for developing customer loyalty.  It also increases probability of them considering/contacting you for additional products or services.  To get customers to read your printed newsletters rather than throwing them in the trash without a second glance, make sure to implement the following items.

1. Keep things simple and clean.  Not even the most avid reader wants to wade through a bunch of unnecessary content.  Therefore, make your sentences short and simple, use bulleted lists when appropriate, and include pictures that are appropriate.


2. Include information that will be useful to customers.  Some ideas include statistics, product advice, how-to articles, tips, or simple quizzes.  Customer success stories and/or testimonials with pictures are a great way to create an emotional connection among your readers.  In addition you could get your readers more engaged by asking them to send in their own articles or letters to the editor.


3. Design your newsletter in a easily readable format … make sure main elements standout by using space and quality graphics.  Use a grid for breaking up information.  Headers and sub-headers will make for easy skimming, which is necessary since most people do not have the time to read a newsletter from cover to cover.  Use full color whenever possible for a more attractive design.


4. Make sure paper selection, finish and print quality reflect your company's value proposition.