BHP Printing Blog

With direct mail you can sell any good or service at any price point. It just needs to be done right. You can reach new customers via direct mail as well. Find new customers with direct mail and appeal to your existing customers as well.

There are many advantages to direct mail:

1. Targeted. Want to reach prospects within a particular radius around your business. You can get a mailing list. There is a list for people whose demographics correlate to the customers you already have.
2. Direct mail lets you target only your potential clientele where mass media does not.  
3. Interactive.  With variable data printing, you can address each potential customer by name and provides a way for them to reply to you.
4. Obvious.  People sort the mail by going through the mail. When you use your direct mail piece correctly, and communicate a strong message,  you’re getting your message across to 100% of the people.
5. People like mail. Most people look forward to receiving and looking through their mail.

A company that offers bindery, finishing services, graphic design, and printing  often is the best choice for your business to reach your prospective audience. It's important to tailor your ideas to your audience.

Your business should be appealing to a wide variety of customers. As an example, if you're trying to attract high-end customers to a clothing boutique, Blue Hill Press will help you create a bound catalog that features all the products you offer. This is a very attractive printing option. Blue Hill Press's  printing, bindery and finishing services give your marketing materials a polished look that is sophisticated and professional.

In partnering with another publication in your area to advertise and give your company more of a presence in the community, printed inserts or folded materials would be good options to capture the attention of prospective customers. 

Many companies choose bound printing marketing materials because it gives variety in what you can produce and helps your marketing materials stand out from others in the same industry. With bound printing materials the end products look better and last.

Finishing your job accurately and on-time requires an extensively equipped team of skilled, dedicated craftsmen who can handle all phases of producing and delivering your marketing materials.

From cutting to folding to binding, Blue Hill Press (a complete one stop shop) applies the highest quality standards to ensure that your order is produced precisely to its specifications.  And by the way, we can mail it for you too!

In addition to our regular bindery operations, we offer die-cutting, embossing, and gold foil stamping. Contact us today.

Variable Data Printing can improve the return on a marketing campaign.

Variable data printing is a form of on-demand printing where text, graphics and images can be changed from one printed piece to the next, without stopping or slowing down the printing process. This printing can be used for personalized letters, leaflets, brochures, booklets, folders, or direct mail, each with the same basic layout, but they can be printed with a different image graphic, name, address, or bar code.

Variable data printing can be used for direct marketing, relationship management, advertising and brochures or postcard campaigns. The impact of sending digitally printed personalized marketing literature has proven to increase the success rate from 10% to 15%.

Variable image printing is even more powerful and more effective than variable data printing. Variable image printing allows you to change headlines, photos, and other graphics to completely customize the message on your printed piece for each recipient. You can actually tailor your copy and images for an audience of one, which studies have shown increase response rate by as much as 500%!

At Blue Hill Press, our sophisticated software and advanced digital printing technology enables you to produce one-of-a-kind promotional pieces (instead of one-size-fits-all). Make your mail pieces stand out using Variable Image Printing at Blue Hill Press. Capture the attention of your customers, and prepare for increased business as a result of improved response rate.

Direct mail postcards can help you promote your business easily, effectively and affordably. It is a cost-effective way for businesses to dramatically increase sales and expand their customer base. This approach to marketing delivers high-volume sales results through physically connecting with potential customers.

Direct mail postcards greatly heighten the awareness of your product or service with customers. They have staying power. A customer can hold it in their hands and the direct mail piece is a reminder to them for when your product or services are needed. But to capitalize on these benefits, you need a reliable and efficient program in place. That's where Blue Hill Press direct mail printing services come into the picture.

We offer a wide variety of superior quality postcard products - flat, folded, or specialty - to help you create a versatile and cost effective direct marketing solution targeted to your business market. At our in-house mailing department, we CASS certify your mailing list and apply bar-coded addresses, so you get the lowest postage rate for automated mailing.

People will often try new businesses because they have a coupon or other incentive. Direct mail advertising is a great way for new or small businesses to gain a foothold on the local market. Sending out marketing materials with printed special offers or discounts to a wide, local audience is the perfect way to attract new business and take your place in the market. And, at Blue Hill Press, we can even provide a mailing list for you based on your specific demographic parameters.

When it comes to promoting your business, do not forget about printed materials. Brochures are a great tool; they can offer a good amount of information within a contained area. When well designed and professionally printed, they are a great tool in marketing.

Printed brochures can be used for many purposes. Use them to advertise for your company in order to show off new products or materials. Brochures are a great way to introduce yourself to potential customers and make them aware of your business. As either a leave-behind marketing piece or as a sales-support tool, brochures help to keep you top of mind with potential customers.

Create a brochure for clients to peruse in your reception area or office. Another great place to use brochures is trade shows and seminars. Potential clients want to learn more about your business and what you can offer. Having well designed, professionally printed brochures can help you explain your services, and give prospective clients a take away piece for reference later.

Creating brochures and printing is made easy with the help of Blue Hill Press. Designing brochures and printing can be a complicated process with so many custom options, but we make it simple. Ask us about our design services and request a sample of brochures printing.