BHP Printing Blog

Your business is dependent upon your marketing initiatives. How well you marketing plan performs increases revenues and your bottom line. All of your expenses and revenues are wrapped around your marketing initiative, the higher your sales, the better your bottom line and the easier it is to take care of your expenses. So make more of your marketing plan through direct mail.

Direct mail marketing is a highly effective tool in marketing. When used in conjunction with your other marketing platforms direct mail is even more effective. Think of how you can use direct mail. The millennium generation loves direct mail, and QR codes are the next step in connecting your online marketing to your offline marketing.
 
Your business and its goods and services need as much market saturation as possible in today's world of marketing messages. Direct mail is the avenue with which to achieve your marketing goals and integrate all your marketing platforms.

Contact Blue Hill Press for ways to design and mail your direct mail piece.

In today’s online world, print catalogs are still a necessary tool and invaluable resource for your business.  Catalogs are a way to market your products to your customers. But use them to your advantage, if you use catalogs create them in such a way that they remain in front of your customers.  The longer your customers or potential customers keep your catalogs, the more likely they will be to read it, use it as a resource and purchase from it.

Catalogs need to be a resource and sales tool.

Many companies are using the internet and telephone as a way for their customers to place orders. However, those businesses who also use catalogs show a high percentage of clients who use catalog forms to place their orders. You know, not all of your clients are computer savvy. It is important to give your customers multiple ways to looking for your products and pricing.

Within your catalog there should always be an order form. Catalogs can be an efficient marketing tool when designed properly, each section or product must contain a call to action. Calls to action create an impact and encourage your customer to act. For help designing and printing your product catalog, contact Blue Hill Press.

It is important in marketing today to integrate all types of media into your strategy. As you know, social media is a huge marketing medium, and those businesses that tie it together with direct mail, print marketing and the company web site have marketing avenues that complement each other for much better results and higher ROI.

Social media has affected direct mail. By applying QR codes to direct mail pieces you can link your business to your social media sites. Within those sites, customers can share feedback on your goods and services and interact with your brand, your company directly.

Additionally, by intertwining your print marketing and your digital marketing, you also give yourself a new venue in which to promote your company’s products, services, specials and discounts.

By reminding potential customers to “like” your company’s business page, or to “follow you on twitter” with your direct mail marketing, you can supply your customers with up to the minute information, discounts, and incentives.

For help in creating a direct mail piece that promotes all of your marketing strategies, contact Blue Hill Press.