BHP Printing Blog

Direct mail is one of the most powerful ways to market your products and services, but it is easy to make mistakes and water down the effectivness. Here are 10 problems we often see:

1. Be sure to identify your audience. With mail you can target specific people, so take advantage of that and target the demographics that are most likely to respond.

2. Don’t use a bad mailing list. Sending direct mail marketing to those who don’t match your criteria is a waste of money and can be embarrassing. Blue Hill Press can help you find up-to-date lists that are tailored to your needs.

3. Relying on unclean data. Clean up your in house direct mail lists so you are sure you are not sending mailers to inaccurate addresses, those who are deceased, those who have asked to be taken off your list and people who have moved.

4. Have a compelling offer. Remember this direct mailer needs to motivate people to act. The opposite will happen if you don’t have the right offer. You can change your offer to appeal to different segments.

5. Be personal. Greeting prospect by name creates a personal relationship. This can make your prospects feel like you value them individually and understand their needs and interests.

6. Have a call to action. Be specific on how people can take advantage of your offer. Also, create a sense of urgency so they’ll act fast.

7. Be creative. Your direct mail marketing needs to be engaging and relevant. Professional copywriters and graphic designers can help you best communicate your message.

8. Continuously test. Your campaign can always improve, but you’ll never know how if you don’t conduct small tests of variables like your list, offer, format and colors.

9. Be sure you can track the offer. You need to know how well the marketing piece performed. You can do this with QR codes on coupons and creating a special phone number.

10. Follow-up. Be sure you can quickly fulfill any orders or requests created by your direct mail piece. You don’t want to disappoint new prospects by dropping the ball.

Contact Blue Hill Press for your direct mail piece, we are experts in what works.

Using newsletters for business development improves your sales and marketing efficiency. A newsletter is a regular publication, which provides interesting information to a defined group. The main purpose is to communicate an idea, item or concept through images and compelling content. Your newsletter is an education tool, as well. It explains to your clients what they should know about your area of expertise, and how it relates to them.
 
If your business sends out a regular newsletter, of course you want it to stand out.
 
Several design elements work together to do this:
•   Paper choice determines how the graphics, color and type appear on the page
•   Colors highlight important items by drawing the readers' eyes to a headline or message
•   Graphics and photographs capture the reader's eyes

Obviously, everything on your newsletter page can't be fighting for attention. When you combine these elements to form the layout, you should highlight only the most important promotional items.

Blue Hill Press has full-color printing services to accomplish this plus make sure you have rich, detailed photos, logos and graphics.   All of these items will add interest and catch the eye of your reader. Using full color offset printing can make the good newsletter great.

Blue Hill Press can also mail your newsletters directly to your customers and prospects for you. Contact us for details on how we can save you time, money, and a lot of hassle on your direct mail newsletter project.

Direct mail postcards can help you promote your business easily, effectively and affordably. It is a cost-effective way for businesses to dramatically increase sales and expand their customer base. This approach to marketing delivers high-volume sales results through physically connecting with potential customers.

Direct mail postcards greatly heighten the awareness of your product or service with customers. They have staying power. A customer can hold it in their hands and the direct mail piece is a reminder to them for when your product or services are needed. But to capitalize on these benefits, you need a reliable and efficient program in place. That's where Blue Hill Press direct mail printing services come into the picture.

We offer a wide variety of superior quality postcard products - flat, folded, or specialty - to help you create a versatile and cost effective direct marketing solution targeted to your business market. At our in-house mailing department, we CASS certify your mailing list and apply bar-coded addresses, so you get the lowest postage rate for automated mailing.

People will often try new businesses because they have a coupon or other incentive. Direct mail advertising is a great way for new or small businesses to gain a foothold on the local market. Sending out marketing materials with printed special offers or discounts to a wide, local audience is the perfect way to attract new business and take your place in the market. And, at Blue Hill Press, we can even provide a mailing list for you based on your specific demographic parameters.

Small Business Commerce Association’s Award Honors the Achievement

SAN FRANCISCO, January 16, 2011, Blue Hill Press, Inc. has been selected for the 2010 Best of Business Award in the Offset printing category by the Small Business Commerce Association (SBCA)

The Small Business Commerce Association (SBCA) is pleased to announce that Blue Hill Press Inc has been selected for the 2010 Best of Business Award in the Offset printing category.

The SBCA 2010 Award Program recognizes the top 5% of small businesses throughout the country. Using statistical research and consumer feedback, the SBCA identifies companies that we believe have demonstrated what makes small businesses a vital part of the American economy. The selection committee chooses the award winners from nominees based off statistical research and also information taken from monthly surveys administered by the SBCA, a review of consumer rankings, and other consumer reports. Award winners are a valuable asset to their community and exemplify what makes small businesses great.

About Blue Hill Press, Inc.

Blue Hill Press, founded in 1980, is a full-service supplier for graphic design, multi-color printing, and mailing.  We are a customer-focused, service-oriented company specializing in high-quality, short-to-medium-run sheet-fed commercial printing.  Our diverse product mix includes: newsletters, brochures, booklets, presentation folders, note pads, stationery, invitations, and a wide variety of direct mail pieces.

Mailing services is another reason why Blue Hill Press can be a valuable supplier to you.  In-house mailing positions us as a one-stop shop, which makes it easy for you to order printing and mailing, as our knowledgeable staff helps you save time and money.
 
About Small Business Commerce Association (SBCA) - Small Business Commerce Association (SBCA) is a San Francisco based organization. The SBCA is a private sector entity that aims to provide tactical guidance with many day to day issues that small business owners face. In addition to our main goal of providing a central repository of small business operational advice; we use consumer feedback to identify companies that exemplify what makes small business a vital part of the American economy.
SOURCE: Small Business Commerce Association

CONTACT:
Small Business Commerce Association
Email: Press@SBCAAwards.org
URL: http://www.SBCAAwards.org