Grab BHP Blog FeedYou have worked hard on your direct mail marketing piece. While budgets and costs are important, you should not let price be the deciding factor when it is time to pick your printer. Be sure that your biggest concerns are:
- Printing quality
- Services offered
- Speed
- Customer service
- Price
When you’re working with a commercial printer, ask certain questions to make sure the printer is a good fit for your direct mail needs as well as your budget.
1.Ask for samples of printed pieces that are similar to yours. Check for printing and paper quality.
2.In addition to printing, what direct mail services does the company offer? Does the printer offer graphic design, or in-house mailing options? Often it is easier to work with printers who can manage the entire project.
3.What is the typical turnaround time for similar jobs?
4.Request references, and call them. It is important to ask what businesses like and don’t like about working with this printer. You can also find out how different printers handle problems.
5.Will you have one point of contact at the printer?
6.Ask for an itemized cost estimate that outlines the cost of each service or step. This lets you make accurate comparisons.
Selecting the right printer can save you time and money. But printers have done this before, so with good communication and a partnership, you get good advice which can increase your response rate. Contact Blue Hill Press for your direct mail needs.
