Grab BHP Blog FeedYou have heard all the benefits of direct mail, and you have even heard a few success stories. But maybe you are still confused as to where to start.
First you need to plan your approach. Don’t decide on the big picture campaign until you know what you want to accomplish and with whom.
Second, create a mailing list. Look at that list as more than names and addresses. Be sure the socioeconomics meet your needs. Also, consider variable data printing so you can personally add each name in the salutation. Also, you don’t need to waste money on addresses that aren’t current.
Thirdly, create your direct mail piece. Have a professional help you develop it and print it. Do you want a letter or a postcard. A direct mail sales letter and a direct mail postcard are two very different things and there are scenarios where one would work better than the other.
Fourth, send out your direct mail piece! Be sure to talk with your printer about cost effective ways to mail your marketing piece.
Contact Blue Hill Press for more ideas and help in designing an effective direct mail piece.
