BHP Printing Blog

There’s a large, highly educated, influential segment of the population that likes to spend and is receptive to direct mail. They’re the young consumers who make up Generation Y, and if you’re not engaging them yet, it’s time to start.

This group is also known as Millennials and rivals the Baby Boomers in size. Gen Y numbers around 80 million U.S. residents and were born between 1977 and 1995.

This is a group that kept their wallets open when others closed them. Market research publisher Packaged Facts says Millennials are less likely than any other age segment to have cut spending during the recession.

Pew Research Center estimates is about one in eight Millennials ages 22 and older have moved back home because of the recession, so these kids are going to be making the decisions about what to buy for the household. Millennials have tremendous influence on others, so companies should still target them.

They’re essentially on the go the firm says. “Because they are difficult to reach you have to use multiple marketing platforms to surround them with different touch points.”

Considering only technology to reach them may prove shortsighted. Direct mail is effective.

“Sending something by direct mail is a way of breaking through the clutter because they do receive so much communication that comes digitally.” “And you still can’t replace the personal touch from direct mail.”

Though households headed by Millennials receive less advertising mail than older Americans, many are receptive to it. A 2010 survey from the marketing services firm Epsilon found that for certain categories, participants ages 18 to 34 preferred to receive marketing information from offline sources than from online sources like social media. Likewise, a survey from interactive marketing provider ExactTarget found 75% of people ages 25 to 34 have made a purchase resulting from direct mail.

“The leap for marketers is to recognize the different lens Gen Y applies to reading their mail and adjust the marketing message to make those Gen Y differences a measurable advantage,” Dorsey says.

This group also wants to see people like themselves represented in the graphics of the marketing material and preferably in candid shots.

In this age of user-generated content, the more authentic the images appear, the more credibility we place in the company that sends them.

Businesses also use direct mail to reinforce marketing messages sent digitally, as with a brochure that followed an e-mail. You still need to include direct mail. If you don’t, you’ll totally miss the mark.

Original article – Delivermagazine.com

A picture speaks a thousand words. Sometimes what you really need to sell, persuade, announce or explain is the right graphic. And for that you need the right graphic designer.

At Blue Hill Press we combine art and technology to communicate ideas through Graphic design. Our designers work with a variety of communication tools in order to convey your message to your particular audience.

Images need to be developed to represent the ideas you want to communicate. Images are powerful tools of communication that convey information, mood and emotion. People respond to images instinctively. We understand that with graphic design, the image needs to convey the message.

The Blue Hill Press state-of-the-art graphics design department offers a wide range of services in both Macintosh and Windows applications. Contact Us for a quote on graphic design.

Using newsletters for business development improves your sales and marketing efficiency. A newsletter is a regular publication, which provides interesting information to a defined group. The main purpose is to communicate an idea, item or concept through images and compelling content. Your newsletter is an education tool, as well. It explains to your clients what they should know about your area of expertise, and how it relates to them.
 
If your business sends out a regular newsletter, of course you want it to stand out.
 
Several design elements work together to do this:
•   Paper choice determines how the graphics, color and type appear on the page
•   Colors highlight important items by drawing the readers' eyes to a headline or message
•   Graphics and photographs capture the reader's eyes

Obviously, everything on your newsletter page can't be fighting for attention. When you combine these elements to form the layout, you should highlight only the most important promotional items.

Blue Hill Press has full-color printing services to accomplish this plus make sure you have rich, detailed photos, logos and graphics.   All of these items will add interest and catch the eye of your reader. Using full color offset printing can make the good newsletter great.

Blue Hill Press can also mail your newsletters directly to your customers and prospects for you. Contact us for details on how we can save you time, money, and a lot of hassle on your direct mail newsletter project.

Blue Hill Press produces high quality pocket folders, presentation folders, and custom folders at very reasonable prices. We specialize in creating quality printed products for family-owned businesses to large companies.
 
Our standard presentation folders securely hold documents and compliment your presentation in bold color. Letter size and legal size folders are ideal when you need to securely hold banking, finance, real estate, legal or any over sized documents, while professionally presenting them.  Our 3 panel presentation folders showcase your materials in three viewable areas, which can make a great impression on all of your potential or existing clients and customers.  For those looking for economical, yet effective solutions, we can create a presentation folder to hold your materials that also works with in your budget.  We also offer reinforced presentation folders and small presentation folders.

Select from an impressive array of pocket folders, presentation folders, and graphic enhancements. In addition, we are experts at providing high-quality customized solutions to many different markets and industries.  If you need professional pocket folders, presentation folders, or any custom folders - look no further than Blue Hill Press!

When it comes to promoting your business, do not forget about printed materials. Brochures are a great tool; they can offer a good amount of information within a contained area. When well designed and professionally printed, they are a great tool in marketing.

Printed brochures can be used for many purposes. Use them to advertise for your company in order to show off new products or materials. Brochures are a great way to introduce yourself to potential customers and make them aware of your business. As either a leave-behind marketing piece or as a sales-support tool, brochures help to keep you top of mind with potential customers.

Create a brochure for clients to peruse in your reception area or office. Another great place to use brochures is trade shows and seminars. Potential clients want to learn more about your business and what you can offer. Having well designed, professionally printed brochures can help you explain your services, and give prospective clients a take away piece for reference later.

Creating brochures and printing is made easy with the help of Blue Hill Press. Designing brochures and printing can be a complicated process with so many custom options, but we make it simple. Ask us about our design services and request a sample of brochures printing.