BHP Printing Blog

Direct mail is one of the most powerful ways to market your products and services, but it is easy to make mistakes and water down the effectivness. Here are 10 problems we often see:

1. Be sure to identify your audience. With mail you can target specific people, so take advantage of that and target the demographics that are most likely to respond.

2. Don’t use a bad mailing list. Sending direct mail marketing to those who don’t match your criteria is a waste of money and can be embarrassing. Blue Hill Press can help you find up-to-date lists that are tailored to your needs.

3. Relying on unclean data. Clean up your in house direct mail lists so you are sure you are not sending mailers to inaccurate addresses, those who are deceased, those who have asked to be taken off your list and people who have moved.

4. Have a compelling offer. Remember this direct mailer needs to motivate people to act. The opposite will happen if you don’t have the right offer. You can change your offer to appeal to different segments.

5. Be personal. Greeting prospect by name creates a personal relationship. This can make your prospects feel like you value them individually and understand their needs and interests.

6. Have a call to action. Be specific on how people can take advantage of your offer. Also, create a sense of urgency so they’ll act fast.

7. Be creative. Your direct mail marketing needs to be engaging and relevant. Professional copywriters and graphic designers can help you best communicate your message.

8. Continuously test. Your campaign can always improve, but you’ll never know how if you don’t conduct small tests of variables like your list, offer, format and colors.

9. Be sure you can track the offer. You need to know how well the marketing piece performed. You can do this with QR codes on coupons and creating a special phone number.

10. Follow-up. Be sure you can quickly fulfill any orders or requests created by your direct mail piece. You don’t want to disappoint new prospects by dropping the ball.

Contact Blue Hill Press for your direct mail piece, we are experts in what works.

There are many businesses out there that need new, innovative, updated graphic design. In fact, there are many businesses that have that on their list of things to do, but haven’t gotten to it yet.  This is a big mistake.
The design of your logo says a lot about your business. This graphic relates your personality, your style and your business savvy all at once. Your logo should convey a specific message to your targeted audience. Your logo is important because you need it to aid and promote instant public recognition.

Consider Blue Hill Press your one stop shop for printing and graphic design. There are numerous times that you place orders at the printers. Let us help you with your design needs.

Our state-of-the-art graphics design department offers a wide range of services in both Macintosh and Windows applications.

Our expert designers can:

• create original designs, layouts and logos
• enhance your layout for a more professional look
• receive your files easily via FTP server
• scan your photos and digitize images

A picture speaks a thousand words. Sometimes what you really need to sell, persuade, announce or explain is the right graphic. And for that you need the right graphic designer.

At Blue Hill Press we combine art and technology to communicate ideas through Graphic design. Our designers work with a variety of communication tools in order to convey your message to your particular audience.

Images need to be developed to represent the ideas you want to communicate. Images are powerful tools of communication that convey information, mood and emotion. People respond to images instinctively. We understand that with graphic design, the image needs to convey the message.

The Blue Hill Press state-of-the-art graphics design department offers a wide range of services in both Macintosh and Windows applications. Contact Us for a quote on graphic design.