Grab BHP Blog FeedTrish Witkowski is a marketing expert who teaches business owners about the many distinct and creative ways that they can bend, seal, crease and deliver their direct mailer.
“If you can pique someone’s interest with direct mail, you’re one step closer to getting a higher response rate and a bigger return on your investment,” Witkowski explains.
“You want the best chance to get the attention of the recipient and folding is one component that is underutilized. So many creative things can be done with direct mail, and I don’t think we, as an industry, are taking advantage of the opportunity.”
With Direct Mail an intricate fold or creative bend can make your next marketing piece all the more effective.
 |
 |
| (click on images to enlarge) | |
Print is effective in a powerful and visual way.
Witkowski, the founder of foldfactory.com, a company that builds dynamic templates for folded materials, says digital media campaigns are most effective when combined with direct mail. She speaks about the importance of print and sees it as a viable method for getting a targeted audience to take notice.
“Print has always been a highly effective form of communication. With all of the enhanced direct mail technologies available, we can print shorter runs to a more targeted audience. There can be a lot of value in spending a little more per piece on a high-impact solution that can be mailed to a smaller group of high-quality prospects.”
Liven up your campaigns and spend additional time, energy and resources to create mailings that are appealing and customer friendly.
Contact Blue Hill Press for help in creating, designing and printing your direct mail piece.
Original article – Deliver Magazine
