BHP Printing Blog

Going Green in order to be more earth conscious, does not mean you have to completely alter your direct mail marketing.  However, there are small things that can be done that will not only make you more Green and feel better about what you are doing, but can often save you money as well.

From the very beginning of the campaign process, all the way to the last decision, direct mail marketers can implement green ideas.  One of the most important and effective methods of going green regariding direct mail is maintaining a clean (accurate and up to date) mailing list.   By avoiding unnecessary printing, processing, and delivery of duplicate or bad addresses, you can save money and reduce associated wastes.

Another opportunity in the green direct marketing field is using environmentally conscious paper and inks.   Due to the increase in awareness of global resources, there are now many earth-friendly options when choosing your paper type and printer inks.  Using paper and inks that are made of alternative materials helps reduce the amount of dangerous and wasteful substances.  Envelopes can now also be printed with a "Please Recycle" logo for no extra charge.    

"Reduce, Reuse and Recycle" - now, more than ever, it is important to find ways to integrate recycling in  our marketing campaigns.  Catalogs, brochures, newsletters, direct mail, and flyers are often forgotten in the recycling containers. They are prime candidates for recycling.  Being conscious of what it truly means to 'reduce, reuse, and recycle,' can have a big impact on the earth's most vital resources.

These simple green strategies along with many others can be slowly incorporated into your direct marketing campaign.

In today's eco-conscious world, an environmentally friendly image can make the difference between profit and loss for many businesses. One of the most effective ways to let customers/prospects know your business is environmentally friendly is using an eco-friendly printing company for your marketing materials, especially when it comes to brochure printing.

Being environmentally conscious as a business is the mark of forward thinking, responsible and profitable businesses. In addition to helping the environment, eco-friendly brochures are a cost effective, efficient way for start-ups to attract consumers with their environmentally friendly image, or for existing businesses to update and/or improve their image.

It only takes something as small as a tiny icon on the back of your printed brochure to let consumers know you are an eco-friendly business. There are many images that accomplish this task, including the recycling label or the tree shaped “post consumer waste” label. You can also put a note on the back asking consumers to recycle their brochure when they are finished with it.

Traditional brochures can still promote an eco-friendly image by using environmentally friendly inks. Blue Hill Press (Green Printer) uses soy inks, which provide the same quality of color printing as traditional inks.

With all the benefits of traditional brochure marketing, eco-friendly brochures are a clearly effective marketing tool on multiple fronts. While still affordable for most companies, eco-friendly brochures are both an attractive way of marketing, and also a way to give consumers more confidence in your company.