BHP Printing Blog

With direct mail you can sell any good or service at any price point. It just needs to be done right. You can reach new customers via direct mail as well. Find new customers with direct mail and appeal to your existing customers as well.

There are many advantages to direct mail:

1. Targeted. Want to reach prospects within a particular radius around your business. You can get a mailing list. There is a list for people whose demographics correlate to the customers you already have.
2. Direct mail lets you target only your potential clientele where mass media does not.  
3. Interactive.  With variable data printing, you can address each potential customer by name and provides a way for them to reply to you.
4. Obvious.  People sort the mail by going through the mail. When you use your direct mail piece correctly, and communicate a strong message,  you’re getting your message across to 100% of the people.
5. People like mail. Most people look forward to receiving and looking through their mail.

Think of all the items in your business that you use a printing company for every day. Blue Hill Press can take care of your business printing needs in  a timely and professional manner. Here are just some of the things that we specialize in:

Annual Reports
Our design staff can produce stunning annual reports using color, photos, charts, and graphics.

Booklets
Booklets are used for everything from directories to programs. We can produce booklets of virtually any size or design from conception to finished piece.

Brochures
Our design staff can take your ideas, words, or images and produce eye-catching promotional pieces. Or, if you already have print-ready art, we can print or copy your document on a variety of stocks.

Business Cards
We can design and print business cards that incorporate your personal or company identity. These can range from black & white to impressive, full-color designs. We can also create a corporate identity package for you, with an integrated system of business cards, letterheads, and envelopes.

Catalogs
We can produce catalogues for trade, corporate, or small business; everything from simple black and white to oversized, full-color pieces. We offer a variety of binding options and can include inserts for ordering or reply.

Coupons
Whether you need a perforated coupon as part of your brochure, or a separate piece, we can help. We can produce basic black and white, eye-catching full-colour, and everything in between.

CVs and Resumes
We can design a professional CV and print it on impressive premium papers with envelopes to match. We can also design cover letters and address labels that will add to the quality of your CV package.

Digital Copies
Digital copying machines offer outstanding print quality, convenience, and faster turnaround times than standard copying or printing. With digital output, every finished piece is an original.

Direct Mail Printing
We print a variety of products that are used for direct mail. We complete the project by either using your mailing list or procuring a mailing list using your specifications and addressing the printed pieces plus applying barcodes and sorting for maximum postal discounts.

Labels
Whether you need mailing labels, price tags, or reusable static labels, we can help. We can produce labels of various shapes and sizes that adhere to almost any surface indoor and outdoor.

Flyers
We can create simple black & white posters or dazzling full-colour pieces that will make an impact and get results. Just bring us your words, art, or ideas and we'll make your concept a reality.

Letterhead and Envelopes
We can design and print letterhead that incorporate your personal or company identity. These can range in format from basic black & white to impressive, colorful designs. We can also create a corporate identity package for you, with an integrated system of business cards, letterheads, and envelopes.

Manuals
Organizing your information into a manual is an effective way to communicate with your audience. You can incorporate everything from basic black and white copies to full-color inserts and transparencies to custom designed index tabs and binders.

Memo/Note Pads
We can create memo pads customized with names, company information, or personal messages of any kind.

Menus
The look of your menu says a lot about your business. From your ideas and business image, we can design an eye-catching menu that does your product justice. We can also keep an electronic copy of your menu on file to make it quick and easy to update.

Newsletters
Whether you have print-ready art or rough sheets of handwritten content, we can help you create and produce newsletters that meet your objectives.

Presentation Folders
We can produce presentation folders in any color or size. These can be printed in a single ink or professionally embossed or foil stamped to create a lasting image. Additional options include business card slits and printed pockets.

Price Lists
Price lists don't have to be boring or basic. We can produce informative, eye-catching price lists that reach your target audiences and get an immediate response.

Proposals
We can develop, design or reproduce proposals of any nature or size. Just bring your concepts, mockups, or print-ready originals, and we'll produce proposals that make a lasting impression.

Raffle Tickets/Books
We offer fast turnaround of raffle tickets or raffle books for organizations that are holding fund raising events. We can customize the raffles with your logo and colors in both small and large quantities. All raffles are numbered and perforated and packaged for easy distribution.

Report Covers
We can produce report covers in any color or size. These can be printed in a single ink or professionally embossed or foil stamped to create a lasting image. Additional options include business card slits and printed pockets.

Training Materials
From transparencies and worksheets to full-scale manuals, we can produce materials that strengthen your training program.

Direct mail postcards can help you promote your business easily, effectively, and affordably. But to capitalize on these benefits, you need a reliable and efficient program in place. There are a wide variety of Direct Mail products - flat, folded, or specialty - to help you create a versatile and cost effective direct marketing solution targeted to your business market. But once you have decided on the message and the graphics, don’t get a surprise by the postage. The mailing process should be part of your decision process. Blue Hill Press can help.

Postcards

• Postcards qualify for discounted First-Class postage.
• Maximum size of postcard to qualify for discounted postage is 4 ¼” x 6”.
• Presort First-Class postage for a postcard costs less than Presort Standard postage for a letter.
• USPS offers no Presort Standard postage rate for postcards.
• USPS requires blank space 4” x 2” in lower right corner for address and bar code.

• Folded self-mailers cost less to produce than mailers in envelopes.
• Folded self-mailers get better results than mailers in envelopes, because message is visible on outside.
• Folded self-mailers must be secured with at least one wafer-seal or glue strip.
• Mailers folded with opening at top of mailing panel require only one wafer-seal.
• Mailers folded with opening at bottom of mailing panel require at least two wafer-seals.

Variable Data Printing can improve the return on a marketing campaign.

Variable data printing is a form of on-demand printing where text, graphics and images can be changed from one printed piece to the next, without stopping or slowing down the printing process. This printing can be used for personalized letters, leaflets, brochures, booklets, folders, or direct mail, each with the same basic layout, but they can be printed with a different image graphic, name, address, or bar code.

Variable data printing can be used for direct marketing, relationship management, advertising and brochures or postcard campaigns. The impact of sending digitally printed personalized marketing literature has proven to increase the success rate from 10% to 15%.

Variable image printing is even more powerful and more effective than variable data printing. Variable image printing allows you to change headlines, photos, and other graphics to completely customize the message on your printed piece for each recipient. You can actually tailor your copy and images for an audience of one, which studies have shown increase response rate by as much as 500%!

At Blue Hill Press, our sophisticated software and advanced digital printing technology enables you to produce one-of-a-kind promotional pieces (instead of one-size-fits-all). Make your mail pieces stand out using Variable Image Printing at Blue Hill Press. Capture the attention of your customers, and prepare for increased business as a result of improved response rate.

Did you know that at Blue Hill Press, our day-to-day business operations are powered in part from wind-generated electricity?  That windmill graphic at the top of our website means that when it comes to being good stewards of the earth, we walk the talk.

To help promote a cleaner and greener world, Blue Hill Press is committed to sound practices. We purchase production supplies that are made of recycled products, we use natural inks (soy and linseed-based), and we produce no silver-bearing waste.  We recycle ink, paper, cartons, pallets and aluminum, and, we use computer-to-plate technology to bypass film processing and eliminate silver-bearing waste, and we’ve been using direct-to-plate technology since 2007.

We are proud to serve our clientele in the most environmentally responsible manner possible. But we also provide opportunities for you to “go green”.  We provide you with environmentally conscious paper and inks.   Due to the increase in awareness of global resources, there are now many earth-friendly options when choosing your paper type and printer inks.  Using paper and inks that are made of alternative materials helps reduce the amount of dangerous and wasteful substances.  Envelopes can now also be printed with a "Please Recycle" logo for no extra charge.    

Catalogs, brochures, newsletters, direct mail, and flyers are prime candidates for recycling.  Being conscious of what it truly means to 'reduce, reuse, and recycle,' can have a big impact on the earth's most vital resources.

Direct mail postcards can help you promote your business easily, effectively and affordably. It is a cost-effective way for businesses to dramatically increase sales and expand their customer base. This approach to marketing delivers high-volume sales results through physically connecting with potential customers.

Direct mail postcards greatly heighten the awareness of your product or service with customers. They have staying power. A customer can hold it in their hands and the direct mail piece is a reminder to them for when your product or services are needed. But to capitalize on these benefits, you need a reliable and efficient program in place. That's where Blue Hill Press direct mail printing services come into the picture.

We offer a wide variety of superior quality postcard products - flat, folded, or specialty - to help you create a versatile and cost effective direct marketing solution targeted to your business market. At our in-house mailing department, we CASS certify your mailing list and apply bar-coded addresses, so you get the lowest postage rate for automated mailing.

People will often try new businesses because they have a coupon or other incentive. Direct mail advertising is a great way for new or small businesses to gain a foothold on the local market. Sending out marketing materials with printed special offers or discounts to a wide, local audience is the perfect way to attract new business and take your place in the market. And, at Blue Hill Press, we can even provide a mailing list for you based on your specific demographic parameters.