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If You are a Direct Marketer, You Will Love These Mail Statistics

24 Jan 2012

Posted by Joseph Coupal

  • 98% of Americans bring in their mail the day it is delivered and 77% of those people sort through it immediately.

  • 15% of consumers receiving a catalog and 12% of consumers receiving a letter, direct mail postcard or flyer from a company made a purchase on that company’s website.

  • According to a survey of 6,400 online shoppers, households receiving print catalogs shop online more often and spend more meaningful time at retail websites. The results were confirmed regardless of age, income level, region or education level of the respondents.

  • On average, those who receive at least a catalog spend 28% more and buy 28% more items than those who do not receive a catalog.

  • Direct order B2B direct mail sales are projected to increase 5.3% over the next 3 years.  B2C purchases are forecast to grow by 7.2% and lead generation will increase by 5.2%.

  • In 2010, catalogs had the lowest cost per lead.

Don’t believe the myth that Direct Mail Marketing does not produce. The statistics above prove the exact opposite. When direct mail, catalogs and flyers are done correctly, the results can bring an immense ROI to your business. For help in designing, printing and mailing the perfect marketing piece for your business, contact Blue Hill Press.

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