Grab BHP Blog FeedThese days your potential customers are bombarded with messages. With e-mail, texting, connecting on social networking sites, hundreds of television channels, viewing online videos and listening to satellite radio, they see hundreds of product messages a day.
Marketers should understand that all mediums can work with direct mail in new and interesting ways that get results. By taking advantage of diversified channels, you can add impact, build engagement and strengthen your database.
For instance, catalogs drive more traffic to your websites and increases the amount people spend when they get there.
Likewise, you can use direct mail marketing to promote an upcoming store event. For a bigger impact send an e-mail soon after and promote the event on social networking sites. The day of the event, grow your database by gathering information from every attendee, then follow up with a custom direct mail piece to your newly expanded list.
3 ways direct mail integration can help gather customer data
Combining marketing channels can help you capture customer data in other ways, too.
- Direct mail can drive targets to a personalized URL where they can see customized information and fill out a profile.
- Mail and mobile can be combined.
- Social networking followers can be invited to join your mailing list to receive a free product sample or discount.
As your database gets stronger, you will begin to understand how your targets want to communicate with you and which mediums best complement your direct mail efforts.
By keeping the tone, look and feel of your message consistent across multiple media, you’ll also gain increased brand awareness. Contact Blue Hill Press for assistance with your direct mail campaign.
Original article – Deliver Magazine
