BHP Printing Blog

In business, every bit of marketing helps and every cent saved helps even more. When you are considering direct mail postcards, mailing printed brochures or mailing catalogs, don’t partake in the endeavor on your own.

With the technology in office printers, many small and medium sized businesses believe that they can create their marketing materials in house and mail them with purchased mailing lists. But from a budgetary standpoint this is not a good idea.

Professional printers understand how marketing materials should be developed. When you use a printing company for your marketing materials, you will get a better response, because they are more professional and they are designed right.

Professional printers also have mailing services that cut the cost of postage significantly. At Blue Hill Press, our in-house mailing department, CASS certifies your mailing list and applies bar-coded addresses, so you get the lowest postage rate for automated mailing.

If you don’t have a mailing list, don’t buy a generic, expensive list. Blue Hill Press can provide a mailing list for you based on your specific demographic parameters.

The costs involved with selling to an established customer is usually much lower than that of selling to a first-time customer. So, while direct mail is a powerful tool for acquiring customers, direct mail can also build customer loyalty.

Direct mail marketing strategies for building customer loyalty

Loyalty, means retaining and growing customers. Here are some strategies for attaining customer loyalty:

Use direct mail marketing to target your most-profitable customers. Send them special offers or discounts. Introduce new test items to them first. With tracking, you’ll soon learn which are your most frequent and profitable customers. Focusing on keeping and growing best customers is more affordable, and is likely to earn a greater return, than blanketing all customers.

Surprise and delight. Unexpected touches can work wonders. A simple thank-you note in the mail, for instance, is powerful. You increase that power by ensuring that it doesn’t look mass produced, through variable data printing.

Give special privileges. According special privileges is a proven way to enhance feelings of loyalty, often with greater effect than giving away freebies. That’s because, whether they admit it or not, most people love having a privilege when they know that others don’t have it.

Offer reward cards. Direct Mail reward cards track purchases until the customer has earned a freebie. If you use reward cards, however, track carefully. Sometimes instead of increasing frequency and loyalty, they simply lead to giving away what you might have sold anyway, and at full price.

A good loyalty program pays for itself. For help creating and printing your Direct Mail Piece, contact Blue Hill Press.

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Digital printing lets you economically print small quantities and have them delivered fast. Unlike offset printing presses, which traditionally use plates digital printing presses take your digital files and print directly from them. There are no plates involved at all.

In many ways business owners can benefit by using this printing technology.

Here are seven reasons why you should choose digital printing:

1. You can print as few as 10, even for full-color printing. With traditional offset printing, consumers tend to print far more than they'll ever need and many people waste 30% of what they print.

2. You can print a small quantity of your corporate brochures in time for that important trade show in a week. Lead times are much shorter with digital printing.

3. With variable data printing and variable image printing, you can print different versions of your piece, like a brochure or a newsletter, for different markets and test out their effectiveness before you settle on one look.

4. You can personalize your direct mail pieces or brochures by taking advantage of the latest cool "subset" of digital printing, called variable data printing. It lets you practice "one-to-one marketing." Every piece has different content. It marries your database with the design template. And every printed piece has different information to help make it more personal, more attractive, and more effective. You get higher response rates with variable data printing.

5. Each of your salespeople can have their own version of sell sheets or other printed materials, tailored specifically for their own clients or prospects.

6. You can change the content more often with digital printing, keeping your material current and accurate. So print 1000 brochures every quarter and update the copy, instead of printing 4000 brochures per year and living with outdated and incorrect information.

7. Forget about having unused printed pieces going to waste. With digital printing, you can reduce or even eliminate waste by printing only what you need. How novel is that?

Digital printing is perfect for small runs and quick turnaround jobs. Does every commercial printer do digital? No. But ask Blue Hill Press about it. You will be amazed at the benefit it offers.

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If your off line marketing campaign involves personalized letters, leaflets, brochures, booklets, postcards or direct mail then you need to use variable data printing and variable image printing. Variable printing can improve your ROI from 1-2% to 10-15%.

With variable data printing and variable image printing you can print your marketing materials on demand. Easily change the text, salutations, graphics or images on your printed pieces without stopping or slowing down the printing process. Variable data printing and variable image printing allows you to personalize your marketing piece so you can better connect with existing or potential clients.

By customizing your message to each recipient, you can increase the response rate by as much as 500%. With variable image and data printing, your business can tailor your marketing piece to an audience of one.

One size no longer fits all. At Blue Hill Press, our advanced digital printing technology lets you create one-of-a-kind promotional pieces, contact us.

Your business is dependent upon your marketing initiatives. How well you marketing plan performs increases revenues and your bottom line. All of your expenses and revenues are wrapped around your marketing initiative, the higher your sales, the better your bottom line and the easier it is to take care of your expenses. So make more of your marketing plan through direct mail.

Direct mail marketing is a highly effective tool in marketing. When used in conjunction with your other marketing platforms direct mail is even more effective. Think of how you can use direct mail. The millennium generation loves direct mail, and QR codes are the next step in connecting your online marketing to your offline marketing.
 
Your business and its goods and services need as much market saturation as possible in today's world of marketing messages. Direct mail is the avenue with which to achieve your marketing goals and integrate all your marketing platforms.

Contact Blue Hill Press for ways to design and mail your direct mail piece.

It is important in marketing today to integrate all types of media into your strategy. As you know, social media is a huge marketing medium, and those businesses that tie it together with direct mail, print marketing and the company web site have marketing avenues that complement each other for much better results and higher ROI.

Social media has affected direct mail. By applying QR codes to direct mail pieces you can link your business to your social media sites. Within those sites, customers can share feedback on your goods and services and interact with your brand, your company directly.

Additionally, by intertwining your print marketing and your digital marketing, you also give yourself a new venue in which to promote your company’s products, services, specials and discounts.

By reminding potential customers to “like” your company’s business page, or to “follow you on twitter” with your direct mail marketing, you can supply your customers with up to the minute information, discounts, and incentives.

For help in creating a direct mail piece that promotes all of your marketing strategies, contact Blue Hill Press.

Use direct mail in conjunction with social, search and mobile marketing spending for integrated campaigns.

BtoB reported that companies are spending more on marketing tactics to attract new consumers from a variety of media outlets. When you use direct mail along with social media and online marketing you get a much better response.

More interactive and user-generated content — like videos and customer reviews — can have a big influence a purchase. QR codes on direct mail pieces are a way to share this content. With a scan from their mobile phone, consumers can access more information about your product or service. Print QR (quick response) codes on catalogs and direct mail marketing.

QR codes have a certain curiosity factor. When you have a product whose benefits and features you want to share, a QR code is the perfect way to do this. Drive your online business with catalogs, direct mail and QR codes; contact Blue Hill Press.