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There are Many Benefits to Digital Printing for your Business

03 Aug 2011

Posted by Joseph Coupal

Digital printing is a cost-effective alternative to offset printing for your short-run needs without compromising print quality. Digital printing is also the most exciting thing that's happened to the printing industry in a long time.

Digital printing lets you print very small quantities and they can be done quickly. Unlike offset printing, which uses plates, digital presses print directly form your digital files. 

Business owners can really benefit by using digital printing technology. Some of the benefits are:
  1. You can print as many or as few as you’d like. You can even print just one piece, even if it is full-color printing.
  2. Lead times are much shorter with digital printing.
  3. Different versions of your marketing pieces can be printed. Make a brochure or a newsletter from the same file. Testing the effectiveness of your marketing piece is easier with this functionality as well.
  4. Your direct mail postcards or brochures can be personalized by using variable data printing. This allows "one-to-one marketing." Each piece can have different content. Digital printing marries a database with the design template.
  5. Each department can have their own sell sheets or other printed materials, tailored specifically for their own clients or prospects.
  6. The content can be changed much more often with digital printing, which allows you to keep your material current and accurate.
  7. Costs are more easily controlled because you can print only what you need.
Ask Blue Hill Press about digital printing and how it can benefit your business.

Variable Data Printing Can Increase Your Marketing Return up to 15%

25 May 2011

Posted by Joseph Coupal

variable data printingVariable Data Printing can improve the return on a marketing campaign.

Variable data printing is a form of on-demand printing where text, graphics and images can be changed from one printed piece to the next, without stopping or slowing down the printing process. This printing can be used for personalized letters, leaflets, brochures, booklets, folders, or direct mail, each with the same basic layout, but they can be printed with a different image graphic, name, address, or bar code.

Variable data printing can be used for direct marketing, relationship management, advertising and brochures or postcard campaigns. The impact of sending digitally printed personalized marketing literature has proven to increase the success rate from 10% to 15%.

Variable image printing is even more powerful and more effective than variable data printing. Variable image printing allows you to change headlines, photos, and other graphics to completely customize the message on your printed piece for each recipient. You can actually tailor your copy and images for an audience of one, which studies have shown increase response rate by as much as 500%!

At Blue Hill Press, our sophisticated software and advanced digital printing technology enables you to produce one-of-a-kind promotional pieces (instead of one-size-fits-all). Make your mail pieces stand out using Variable Image Printing at Blue Hill Press. Capture the attention of your customers, and prepare for increased business as a result of improved response rate.

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