BHP Printing Blog

Digital printing lets you economically print small quantities and have them delivered fast. Unlike offset printing presses, which traditionally use plates digital printing presses take your digital files and print directly from them. There are no plates involved at all.

In many ways business owners can benefit by using this printing technology.

Here are seven reasons why you should choose digital printing:

1. You can print as few as 10, even for full-color printing. With traditional offset printing, consumers tend to print far more than they'll ever need and many people waste 30% of what they print.

2. You can print a small quantity of your corporate brochures in time for that important trade show in a week. Lead times are much shorter with digital printing.

3. With variable data printing and variable image printing, you can print different versions of your piece, like a brochure or a newsletter, for different markets and test out their effectiveness before you settle on one look.

4. You can personalize your direct mail pieces or brochures by taking advantage of the latest cool "subset" of digital printing, called variable data printing. It lets you practice "one-to-one marketing." Every piece has different content. It marries your database with the design template. And every printed piece has different information to help make it more personal, more attractive, and more effective. You get higher response rates with variable data printing.

5. Each of your salespeople can have their own version of sell sheets or other printed materials, tailored specifically for their own clients or prospects.

6. You can change the content more often with digital printing, keeping your material current and accurate. So print 1000 brochures every quarter and update the copy, instead of printing 4000 brochures per year and living with outdated and incorrect information.

7. Forget about having unused printed pieces going to waste. With digital printing, you can reduce or even eliminate waste by printing only what you need. How novel is that?

Digital printing is perfect for small runs and quick turnaround jobs. Does every commercial printer do digital? No. But ask Blue Hill Press about it. You will be amazed at the benefit it offers.

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Digital printing

1. You can print as many or as few as you’d like. You can even print just one piece, even if it is full-color printing.
2. Lead times are much shorter with digital printing.
3. Different versions of your marketing pieces can be printed. Make a brochure or a newsletter from the same file. Testing the effectiveness of your marketing piece is easier with this functionality as well.
4. Your direct mail postcards or brochures can be personalized by using variable data printing. This allows "one-to-one marketing." Each piece can have different content. Digital printing marries a database with the design template.
5. Each department can have their own sell sheets or other printed materials, tailored specifically for their own clients or prospects.
6. The content can be changed much more often with digital printing, which allows you to keep your material current and accurate.
7. Costs are more easily controlled because you can print only what you need.

Variable Data Printing can improve the return on a marketing campaign.

Variable data printing is a form of on-demand printing where text, graphics and images can be changed from one printed piece to the next, without stopping or slowing down the printing process. This printing can be used for personalized letters, leaflets, brochures, booklets, folders, or direct mail, each with the same basic layout, but they can be printed with a different image graphic, name, address, or bar code.

Variable data printing can be used for direct marketing, relationship management, advertising and brochures or postcard campaigns. The impact of sending digitally printed personalized marketing literature has proven to increase the success rate from 10% to 15%.

Variable image printing is even more powerful and more effective than variable data printing. Variable image printing allows you to change headlines, photos, and other graphics to completely customize the message on your printed piece for each recipient. You can actually tailor your copy and images for an audience of one, which studies have shown increase response rate by as much as 500%!

At Blue Hill Press, our sophisticated software and advanced digital printing technology enables you to produce one-of-a-kind promotional pieces (instead of one-size-fits-all). Make your mail pieces stand out using Variable Image Printing at Blue Hill Press. Capture the attention of your customers, and prepare for increased business as a result of improved response rate.

Did you know that at Blue Hill Press, our day-to-day business operations are powered in part from wind-generated electricity?  That windmill graphic at the top of our website means that when it comes to being good stewards of the earth, we walk the talk.

To help promote a cleaner and greener world, Blue Hill Press is committed to sound practices. We purchase production supplies that are made of recycled products, we use natural inks (soy and linseed-based), and we produce no silver-bearing waste.  We recycle ink, paper, cartons, pallets and aluminum, and, we use computer-to-plate technology to bypass film processing and eliminate silver-bearing waste, and we’ve been using direct-to-plate technology since 2007.

We are proud to serve our clientele in the most environmentally responsible manner possible. But we also provide opportunities for you to “go green”.  We provide you with environmentally conscious paper and inks.   Due to the increase in awareness of global resources, there are now many earth-friendly options when choosing your paper type and printer inks.  Using paper and inks that are made of alternative materials helps reduce the amount of dangerous and wasteful substances.  Envelopes can now also be printed with a "Please Recycle" logo for no extra charge.    

Catalogs, brochures, newsletters, direct mail, and flyers are prime candidates for recycling.  Being conscious of what it truly means to 'reduce, reuse, and recycle,' can have a big impact on the earth's most vital resources.

Digital printing is the method of printing from a digital based image. In professional printing, images from digital sources are printed using a large format and/or a high volume printer. This lets you print very small quantities and have them delivered fast. Unlike offset printing presses, which traditionally use plates made from film, digital presses take your digital files and print straight from them. There's no film involved. Digital printing allows for on demand printing, short turn around, personalization and modification of the image if needed.

Another advantage to digital printing is that you can make different versions of your print. With no plates or film involved, the image can be personalized and printed easily. Therefore, you can use the same image for different clientele, merely by changing the message. Or you can test different messages in your market before you settle on one look.

Digital printing at Blue Hill Press is an ideal solution for short-run print orders or projects that require personalization.  Black-and-white or full color, we offer a cost-effective alternative to offset printing for your short-run needs without compromising print quality.

With our digital color press, we use a new type and style of toner which has a reduced particle size for ultra-fine image detail – we offer offset quality printing and technology that facilitates variable data. When you need to make a great impression with your digital prints, Blue Hill Press is the solution.

If you’re like most businesses, your printing needs probably span a pretty wide spectrum, from branded stationery to variable data direct mail pieces. You're probably also tired of juggling multiple commercial printers to satisfy your wide range of printing needs. If so, you’ve come to the right place.

Most of our customers choose Blue Hill Press for our dynamic printing capabilities that combine both digital printing and offset printing to meet all of their needs, including:

• Long-run offset printing
• Hybrid printing (overprinting static shells with variable data)
• Variable Data Printing
• Personalized direct mail
• Short-run on-demand printing

Because each of the printing types are produced within a single environment, we’re able to serve our customers faster and more efficiently. Throw in our graphic design expertise along with our bindery and mailing services and we truly are a one-stop shop.