BHP Printing Blog

When it comes to reaching both existing and potential clients, direct mail is a great option. Even with the internet, a direct mail piece is still a great way to keep you in front of your clients and customers. Every direct mail piece can serve as a reminder to existing and potential clients of your goods and services.

Besides brand recognition, direct mail post cards give you complete control of the message you are sending out.  You can target your prospects by getting information directly in front of them.

Direct Mail, when done right is a cost-effective piece of marketing. Done right means the piece is well put together, eye-catching, and has the right message. But direct mailers also need the right presentation, with a call-to-action. When a direct mail piece is done correctly, you can close a sale faster.  This is where Blue Hill Press can help you.

Build your business with Blue Hill Press. We can help you create professional, informative and concise direct mail pieces, contact us.

Marketing is a large part of your business budget and is critical for building brand name and recognition. It is important to use effective, attractive, and compelling marketing materials. Sales sheets make great marketing tools.

Sales Sheets are a great way to provide information about your products or services. Also considered mini brochures, sales sheets are a four-panel, double sized business card. They can showcase your business in full color and tell a story. Your business can develop a one-page product or service sales sheet that provides information to a prospective customer. There are many uses: trade shows, leave-behinds, and packing inserts. You can also send them in response to phone or e-mail inquiries. On a sales sheet, your business can feature your products and services in a way that a business card cannot.

Today's business and marketing goals are to get your message across while giving you the best value for your advertising dollar.  A sales sheet or mini brochure does this by stimulating business and attracting attention. Add photographs, pricing information and a call to action to increase customer attention and conversion and you have a piece of marketing material which is able to present your products and services in an effective and cost effective way.

Using newsletters for business development improves your sales and marketing efficiency. A newsletter is a regular publication, which provides interesting information to a defined group. The main purpose is to communicate an idea, item or concept through images and compelling content. Your newsletter is an education tool, as well. It explains to your clients what they should know about your area of expertise, and how it relates to them.
 
If your business sends out a regular newsletter, of course you want it to stand out.
 
Several design elements work together to do this:
•   Paper choice determines how the graphics, color and type appear on the page
•   Colors highlight important items by drawing the readers' eyes to a headline or message
•   Graphics and photographs capture the reader's eyes

Obviously, everything on your newsletter page can't be fighting for attention. When you combine these elements to form the layout, you should highlight only the most important promotional items.

Blue Hill Press has full-color printing services to accomplish this plus make sure you have rich, detailed photos, logos and graphics.   All of these items will add interest and catch the eye of your reader. Using full color offset printing can make the good newsletter great.

Blue Hill Press can also mail your newsletters directly to your customers and prospects for you. Contact us for details on how we can save you time, money, and a lot of hassle on your direct mail newsletter project.

Direct mail postcards can help you promote your business easily, effectively and affordably. It is a cost-effective way for businesses to dramatically increase sales and expand their customer base. This approach to marketing delivers high-volume sales results through physically connecting with potential customers.

Direct mail postcards greatly heighten the awareness of your product or service with customers. They have staying power. A customer can hold it in their hands and the direct mail piece is a reminder to them for when your product or services are needed. But to capitalize on these benefits, you need a reliable and efficient program in place. That's where Blue Hill Press direct mail printing services come into the picture.

We offer a wide variety of superior quality postcard products - flat, folded, or specialty - to help you create a versatile and cost effective direct marketing solution targeted to your business market. At our in-house mailing department, we CASS certify your mailing list and apply bar-coded addresses, so you get the lowest postage rate for automated mailing.

People will often try new businesses because they have a coupon or other incentive. Direct mail advertising is a great way for new or small businesses to gain a foothold on the local market. Sending out marketing materials with printed special offers or discounts to a wide, local audience is the perfect way to attract new business and take your place in the market. And, at Blue Hill Press, we can even provide a mailing list for you based on your specific demographic parameters.

If your company produces a catalog of products, then you understand the importance of catalogues as an invaluable resource. Not only is it a way to market your products to the end user, but you can also include other information that will help your catalog remain in front of the consumer. The longer the consumer or potential customer keeps it, the more likely they are to read it and purchase from it. Your catalog should be both a resource and sales tool.

More and more companies are using the internet, telephone, and other mediums as ways for their customers to place orders. However, you should always include an order form in the catalog, as this sets it apart from typical brochures. Catalogs can be an efficient marketing tool. But each section or product must contain a call to action. This is a way to motivate your customers to act upon what you're trying to tell them. Calls to action create an impact.

In order to do it right, you must include the printing process throughout the entire design and layout process. Otherwise your finished catalog probably will not turn out the way you had envisioned it when you designed it on your computer. Printing a booklet or product catalog is an investment, and is one of the most important sales tools you have. A well-designed catalog is effective in helping to close sales, and can be cost-effective when printed. Blue Hill Press can help you with the cost-effective part.

Direct mail is still a great communications tool to get in front of your clients and customers. It brings about brand loyalty and you can have complete control of the message you are trying to promote. They can target your prospects through flyers, postcards, letters, personalized notes and catalogs of products by getting information directly in front of them. If the pieces are well put together, eye-catching, and has the message that you would like to say, then it is a cost-effective piece of marketing. But that is not all it needs. It must have the right presentation, offering something with a call-to-action. When a direct mail piece is done correctly, you can close a sale faster.  This is where Blue Hill Press can help you.

When it comes to reaching both existing and potential clients, direct mail is a great option. And, while many businesses are logically trying to seek out new customers, it is still important too that you pay attention to your existing clients. Keeping in mind: the average customer has the ability to influence the buying decision of 10 other people. However, most customers don't remember their salesperson's name. They may tell 10 friends about how much they love their new purchase, but what if they can't remember to tell friends about the salesperson? Direct mail is an easy and cost-effective way to stay top-of-mind with past customers, ensuring that they send new, potential customers to your business. Direct mail can help businesses stick in the customer's memory.
 
How you express your information can greatly impact the attention that it will receive. Build your business with Blue Hill Press. We can help you create professional, informative and concise Direct Mail pieces for your past customers and your potential prospects.