BHP Printing Blog

If you’re like most businesses, your printing needs probably span a pretty wide spectrum, from branded stationery to variable data direct mail pieces. You're probably also tired of juggling multiple commercial printers to satisfy your wide range of printing needs. If so, you’ve come to the right place.

Most of our customers choose Blue Hill Press for our dynamic printing capabilities that combine both digital printing and offset printing to meet all of their needs, including:

• Long-run offset printing
• Hybrid printing (overprinting static shells with variable data)
• Variable Data Printing
• Personalized direct mail
• Short-run on-demand printing

Because each of the printing types are produced within a single environment, we’re able to serve our customers faster and more efficiently. Throw in our graphic design expertise along with our bindery and mailing services and we truly are a one-stop shop.

Commercial Printing - Interested in choosing the perfect commercial printing company for your business? When selecting a printer for your sales and marketing materials, there are many things to consider with service being right at the top. That is why at Blue Hill Press we strive to meet or exceed your expectations by giving you superlative service every time.
 
We know you need to make the best impression possible while keeping the costs within your marketing budget. If you are a small organization or perhaps a brand new startup, you have many printing requirements outlined in your business plan but struggle trying to find the budget that can support it. In today's world your company's success depends upon having a strong marketing strategy and the resources to carry it out.  More importantly, your marketing plan must generate a clear ROI.  
   
Service at Blue Hill Press covers the entire process of generating marketing materials from start to finish.  One of your first steps is designing/creating a strong marketing piece that communicates your value proposition and is aligned with your business strategy/philosophy. You should always take into consideration how your flyers, pamphlets, catalogs and postcards will stand up alongside your competition. If your designs do not stand out and demand attention, you will be missing a great chance to separate yourself from your competition or to be recognized as a market segment leader. Strong branding is a powerful element in gaining market share.

Blue Hill Press understands that pricing is important and value is what you are searching for, so we offer affordable pricing with top quality service. The printed piece is a reflection not only on you and your company, but also on us.  We take pride in our work and strive to be the best, so you can expect to receive top quality printing and superlative service, and then we will surpass your expectations.

The evolution of computer technology has changed many industries over the past decade, and commercial printing companies are not immune to these shifts. Because computer technology and the Internet offer people an easy to use,  effective and extremely low cost method of communicating with one another, some have argued that print will soon be obsolete. Magazines and newspapers are losing readers to blogs and interactive websites. Some companies are choosing to advertise online instead of springing for pricier print ads, and even books are being converted into digital files that can be viewed on a portable electronic reading device. But while it is true that fundamental changes are occurring, it would be a mistake to assume that the commercial printing industry is no longer viable. In fact, recent trends indicate that - contrary to popular belief - there have not been significant declines within the industry. Instead, the companies that continue to thrive are those that have stayed abreast of the latest trends and revamped their approach accordingly.

Blue Hill Press like other successful printing companies chose to add digital print services. Most industry insiders claim that digital printing is the future, and rather than dreading the change, a savvy commercial printer would be wise to embrace it. Digital printing can benefit both the customer and the professional printer. This is because the digital approach allows printing companies to lower their prices, simply because overhead costs are not as expensive, while at the same time offering increased value and efficiency to their customers.

Additionally, while commercial printing has traditionally fallen into the manufacturing sector, it is now more service-oriented than ever before. Customers' preferences may change, but they will always appreciate a helpful, knowledgeable printing company that can deliver professional results quickly while offering a caring, personal touch. These are just some of the strengths of Blue Hill Press.

Coated paper is a slick, glossy stock best known for brochure, post card and high-end direct mail production. Coated paper is manufactured in the same manner as uncoated paper, with an additional step of adding a thin layer of Kaolin (white clay), a titanium oxide material. Coating paper also is an excellent means of preserving shelf life and making paper resistant to water and staining.

Coated Paper Advantages - Coated paper with its hard glossy surface makes reproducing photographs and process color images more vibrant and accurate. The brighter and whiter the surface the more accurate the color reproduction, as there is less loss of contrast within the color range of the image.  Customers see advantages, as presentation pieces and direct-mail material will have greater appeal and greater responsiveness from a targeted audience.

Do you have any idea?  Think about it.  We’ll get back to you with the answer later in this blog post.

This question was presented the other day when production was humming along and we all took a moment to marvel at the technology that surrounds us here at Blue Hill Press.  From our Fuji Dart 4300E Thermal Plate Setter to our Epson Stylus Pro 7800 Color Proofer,  as well as our Epson Perfection V700 photo scanner,  we operate and maintain  a state-of-the-art graphics department.  This helps ensure that you receive the best printing quality service on time each and every time because new quality equipment rarely fails but always amazes.    

OK…so back to the question.  It  sure seems like we’ve all owned and operated a digital camera since we can’t remember when. The first digital camera for the consumer-level market that worked with a home computer was the Apple QuickTake 100 camera (February 17 , 1994).   It sure seems like they have been around a lot longer than that.

Partnering with a Commercial Printer

Although shopping around for the best price is important to most businesses, one should also consider the time required in getting numerous quotes and the time involved in learning the requirements and quirks (product capabilities, specialties, etc) of a variety of different printers or printing companies. Ask most printing companies and they will tell you existing and regular customers often get higher priority when it comes to allocation of time and resources (capacity).  Another important factor is being a one stop shop ... printing, graphics, binding and mailing under one roof. The more hands in the pie the more difficult it is to get the finished product you want and to keep costs within budget.

As our long time customers can attest, you are better off developing a good working relationship with your go to printer that you can return to again and again. At Blue Hill Press, we pride ourselves in helping our customers get the quality product they need to be successful, as well as helping them get the most for their money.  In the long run partnering with Blue Hill Press saves time and money for you and your customers.