BHP Printing Blog

Product catalogs are an invaluable resource. Catalogs can be used as a way to reach the end user, but also as a tool for your sales team.  The better a catalog is designed, the longer it will be left in front of the end user. The longer the consumer keeps that product catalog, the more likely they are to read it and purchase from it.

When designing your sales catalog, remember it needs to be both a resource and a sales tool. Include in each section a call to action as well as a way for consumers to order from your catalog, this will set it apart from a brochure and makes it an effective marketing tool.

Catalog printing is a major investment, and is one of the most important sales tools you have. A catalog is effective in helping to close sales. Contact Blue Hill Press, we can help you with designing and catalog printing.

Think of all the items in your business that you use a printing company for every day. Blue Hill Press can take care of your business printing needs in  a timely and professional manner. Here are just some of the things that we specialize in:

Annual Reports
Our design staff can produce stunning annual reports using color, photos, charts, and graphics.

Booklets
Booklets are used for everything from directories to programs. We can produce booklets of virtually any size or design from conception to finished piece.

Brochures
Our design staff can take your ideas, words, or images and produce eye-catching promotional pieces. Or, if you already have print-ready art, we can print or copy your document on a variety of stocks.

Business Cards
We can design and print business cards that incorporate your personal or company identity. These can range from black & white to impressive, full-color designs. We can also create a corporate identity package for you, with an integrated system of business cards, letterheads, and envelopes.

Catalogs
We can produce catalogues for trade, corporate, or small business; everything from simple black and white to oversized, full-color pieces. We offer a variety of binding options and can include inserts for ordering or reply.

Coupons
Whether you need a perforated coupon as part of your brochure, or a separate piece, we can help. We can produce basic black and white, eye-catching full-colour, and everything in between.

CVs and Resumes
We can design a professional CV and print it on impressive premium papers with envelopes to match. We can also design cover letters and address labels that will add to the quality of your CV package.

Digital Copies
Digital copying machines offer outstanding print quality, convenience, and faster turnaround times than standard copying or printing. With digital output, every finished piece is an original.

Direct Mail Printing
We print a variety of products that are used for direct mail. We complete the project by either using your mailing list or procuring a mailing list using your specifications and addressing the printed pieces plus applying barcodes and sorting for maximum postal discounts.

Labels
Whether you need mailing labels, price tags, or reusable static labels, we can help. We can produce labels of various shapes and sizes that adhere to almost any surface indoor and outdoor.

Flyers
We can create simple black & white posters or dazzling full-colour pieces that will make an impact and get results. Just bring us your words, art, or ideas and we'll make your concept a reality.

Letterhead and Envelopes
We can design and print letterhead that incorporate your personal or company identity. These can range in format from basic black & white to impressive, colorful designs. We can also create a corporate identity package for you, with an integrated system of business cards, letterheads, and envelopes.

Manuals
Organizing your information into a manual is an effective way to communicate with your audience. You can incorporate everything from basic black and white copies to full-color inserts and transparencies to custom designed index tabs and binders.

Memo/Note Pads
We can create memo pads customized with names, company information, or personal messages of any kind.

Menus
The look of your menu says a lot about your business. From your ideas and business image, we can design an eye-catching menu that does your product justice. We can also keep an electronic copy of your menu on file to make it quick and easy to update.

Newsletters
Whether you have print-ready art or rough sheets of handwritten content, we can help you create and produce newsletters that meet your objectives.

Presentation Folders
We can produce presentation folders in any color or size. These can be printed in a single ink or professionally embossed or foil stamped to create a lasting image. Additional options include business card slits and printed pockets.

Price Lists
Price lists don't have to be boring or basic. We can produce informative, eye-catching price lists that reach your target audiences and get an immediate response.

Proposals
We can develop, design or reproduce proposals of any nature or size. Just bring your concepts, mockups, or print-ready originals, and we'll produce proposals that make a lasting impression.

Raffle Tickets/Books
We offer fast turnaround of raffle tickets or raffle books for organizations that are holding fund raising events. We can customize the raffles with your logo and colors in both small and large quantities. All raffles are numbered and perforated and packaged for easy distribution.

Report Covers
We can produce report covers in any color or size. These can be printed in a single ink or professionally embossed or foil stamped to create a lasting image. Additional options include business card slits and printed pockets.

Training Materials
From transparencies and worksheets to full-scale manuals, we can produce materials that strengthen your training program.

As a business owner, of course you need to be concerned about whether or not your company is presenting a good impression. One of the best ways to do this is with high quality, full color brochures. Professional-looking marketing brochures allow you to create an engaging image for your company, your products and your services. Whatever your business, color brochure printing can provide an answer for your promotional needs and your image.

When used effectively, color can have the impact that you are looking for. However, along with color there are some other factors that will affect your campaign.

Fold - The fold that you use for your brochure can affect the look and functionality. For maximum impact, choose a fold that complements your brochure's content.

Cover - Your brochure should be among the marketing material that says "read me" to your target market. The purpose of the cover is to persuade people read your brochure.

Images and Texts – be sure to have attention-grabbing headings.

Blue Hill Press is a full service, full color brochure printing company that specializes in marketing brochures, product brochures, short form catalogs, and flyer printing. We consider ourselves to be experts when it comes to brochures and we also offer mailing advice.

Our clients can enjoy the positive experience that comes from using our brochure printing services. Give us a call or use our contact form, or request a quote.

Variable Data Printing can improve the return on a marketing campaign.

Variable data printing is a form of on-demand printing where text, graphics and images can be changed from one printed piece to the next, without stopping or slowing down the printing process. This printing can be used for personalized letters, leaflets, brochures, booklets, folders, or direct mail, each with the same basic layout, but they can be printed with a different image graphic, name, address, or bar code.

Variable data printing can be used for direct marketing, relationship management, advertising and brochures or postcard campaigns. The impact of sending digitally printed personalized marketing literature has proven to increase the success rate from 10% to 15%.

Variable image printing is even more powerful and more effective than variable data printing. Variable image printing allows you to change headlines, photos, and other graphics to completely customize the message on your printed piece for each recipient. You can actually tailor your copy and images for an audience of one, which studies have shown increase response rate by as much as 500%!

At Blue Hill Press, our sophisticated software and advanced digital printing technology enables you to produce one-of-a-kind promotional pieces (instead of one-size-fits-all). Make your mail pieces stand out using Variable Image Printing at Blue Hill Press. Capture the attention of your customers, and prepare for increased business as a result of improved response rate.

Did you know that at Blue Hill Press, our day-to-day business operations are powered in part from wind-generated electricity?  That windmill graphic at the top of our website means that when it comes to being good stewards of the earth, we walk the talk.

To help promote a cleaner and greener world, Blue Hill Press is committed to sound practices. We purchase production supplies that are made of recycled products, we use natural inks (soy and linseed-based), and we produce no silver-bearing waste.  We recycle ink, paper, cartons, pallets and aluminum, and, we use computer-to-plate technology to bypass film processing and eliminate silver-bearing waste, and we’ve been using direct-to-plate technology since 2007.

We are proud to serve our clientele in the most environmentally responsible manner possible. But we also provide opportunities for you to “go green”.  We provide you with environmentally conscious paper and inks.   Due to the increase in awareness of global resources, there are now many earth-friendly options when choosing your paper type and printer inks.  Using paper and inks that are made of alternative materials helps reduce the amount of dangerous and wasteful substances.  Envelopes can now also be printed with a "Please Recycle" logo for no extra charge.    

Catalogs, brochures, newsletters, direct mail, and flyers are prime candidates for recycling.  Being conscious of what it truly means to 'reduce, reuse, and recycle,' can have a big impact on the earth's most vital resources.

If your company produces a catalog of products, then you understand the importance of catalogues as an invaluable resource. Not only is it a way to market your products to the end user, but you can also include other information that will help your catalog remain in front of the consumer. The longer the consumer or potential customer keeps it, the more likely they are to read it and purchase from it. Your catalog should be both a resource and sales tool.

More and more companies are using the internet, telephone, and other mediums as ways for their customers to place orders. However, you should always include an order form in the catalog, as this sets it apart from typical brochures. Catalogs can be an efficient marketing tool. But each section or product must contain a call to action. This is a way to motivate your customers to act upon what you're trying to tell them. Calls to action create an impact.

In order to do it right, you must include the printing process throughout the entire design and layout process. Otherwise your finished catalog probably will not turn out the way you had envisioned it when you designed it on your computer. Printing a booklet or product catalog is an investment, and is one of the most important sales tools you have. A well-designed catalog is effective in helping to close sales, and can be cost-effective when printed. Blue Hill Press can help you with the cost-effective part.