BHP Printing Blog

In business, every bit of marketing helps and every cent saved helps even more. When you are considering direct mail postcards, mailing printed brochures or mailing catalogs, don’t partake in the endeavor on your own.

With the technology in office printers, many small and medium sized businesses believe that they can create their marketing materials in house and mail them with purchased mailing lists. But from a budgetary standpoint this is not a good idea.

Professional printers understand how marketing materials should be developed. When you use a printing company for your marketing materials, you will get a better response, because they are more professional and they are designed right.

Professional printers also have mailing services that cut the cost of postage significantly. At Blue Hill Press, our in-house mailing department, CASS certifies your mailing list and applies bar-coded addresses, so you get the lowest postage rate for automated mailing.

If you don’t have a mailing list, don’t buy a generic, expensive list. Blue Hill Press can provide a mailing list for you based on your specific demographic parameters.

In today’s online world, print catalogs are still a necessary tool and invaluable resource for your business.  Catalogs are a way to market your products to your customers. But use them to your advantage, if you use catalogs create them in such a way that they remain in front of your customers.  The longer your customers or potential customers keep your catalogs, the more likely they will be to read it, use it as a resource and purchase from it.

Catalogs need to be a resource and sales tool.

Many companies are using the internet and telephone as a way for their customers to place orders. However, those businesses who also use catalogs show a high percentage of clients who use catalog forms to place their orders. You know, not all of your clients are computer savvy. It is important to give your customers multiple ways to looking for your products and pricing.

Within your catalog there should always be an order form. Catalogs can be an efficient marketing tool when designed properly, each section or product must contain a call to action. Calls to action create an impact and encourage your customer to act. For help designing and printing your product catalog, contact Blue Hill Press.

Use direct mail in conjunction with social, search and mobile marketing spending for integrated campaigns.

BtoB reported that companies are spending more on marketing tactics to attract new consumers from a variety of media outlets. When you use direct mail along with social media and online marketing you get a much better response.

More interactive and user-generated content — like videos and customer reviews — can have a big influence a purchase. QR codes on direct mail pieces are a way to share this content. With a scan from their mobile phone, consumers can access more information about your product or service. Print QR (quick response) codes on catalogs and direct mail marketing.

QR codes have a certain curiosity factor. When you have a product whose benefits and features you want to share, a QR code is the perfect way to do this. Drive your online business with catalogs, direct mail and QR codes; contact Blue Hill Press.

• 98% of Americans bring in their mail the day it is delivered and 77% of those people sort through it immediately.

• 15% of consumers receiving a catalog and 12% of consumers receiving a letter, direct mail postcard or flyer from a company made a purchase on that company’s website.

• According to a survey of 6,400 online shoppers, households receiving print catalogs shop online more often and spend more meaningful time at retail websites. The results were confirmed regardless of age, income level, region or education level of the respondents.

• On average, those who receive at least a catalog spend 28% more and buy 28% more items than those who do not receive a catalog.

• Direct order B2B direct mail sales are projected to increase 5.3% over the next 3 years.  B2C purchases are forecast to grow by 7.2% and lead generation will increase by 5.2%.

• In 2010, catalogs had the lowest cost per lead.

Don’t believe the myth that Direct Mail Marketing does not produce. The statistics above prove the exact opposite. When direct mail, catalogs and flyers are done correctly, the results can bring an immense ROI to your business. For help in designing, printing and mailing the perfect marketing piece for your business, contact Blue Hill Press.