BHP Printing Blog

Direct mail is one of the most powerful ways to market your products and services, but it is easy to make mistakes and water down the effectivness. Here are 10 problems we often see:

1. Be sure to identify your audience. With mail you can target specific people, so take advantage of that and target the demographics that are most likely to respond.

2. Don’t use a bad mailing list. Sending direct mail marketing to those who don’t match your criteria is a waste of money and can be embarrassing. Blue Hill Press can help you find up-to-date lists that are tailored to your needs.

3. Relying on unclean data. Clean up your in house direct mail lists so you are sure you are not sending mailers to inaccurate addresses, those who are deceased, those who have asked to be taken off your list and people who have moved.

4. Have a compelling offer. Remember this direct mailer needs to motivate people to act. The opposite will happen if you don’t have the right offer. You can change your offer to appeal to different segments.

5. Be personal. Greeting prospect by name creates a personal relationship. This can make your prospects feel like you value them individually and understand their needs and interests.

6. Have a call to action. Be specific on how people can take advantage of your offer. Also, create a sense of urgency so they’ll act fast.

7. Be creative. Your direct mail marketing needs to be engaging and relevant. Professional copywriters and graphic designers can help you best communicate your message.

8. Continuously test. Your campaign can always improve, but you’ll never know how if you don’t conduct small tests of variables like your list, offer, format and colors.

9. Be sure you can track the offer. You need to know how well the marketing piece performed. You can do this with QR codes on coupons and creating a special phone number.

10. Follow-up. Be sure you can quickly fulfill any orders or requests created by your direct mail piece. You don’t want to disappoint new prospects by dropping the ball.

Contact Blue Hill Press for your direct mail piece, we are experts in what works.

When it comes to reaching both existing and potential clients, direct mail is a great option. Even with the internet, a direct mail piece is still a great way to keep you in front of your clients and customers. Every direct mail piece can serve as a reminder to existing and potential clients of your goods and services.

Besides brand recognition, direct mail post cards give you complete control of the message you are sending out.  You can target your prospects by getting information directly in front of them.

Direct Mail, when done right is a cost-effective piece of marketing. Done right means the piece is well put together, eye-catching, and has the right message. But direct mailers also need the right presentation, with a call-to-action. When a direct mail piece is done correctly, you can close a sale faster.  This is where Blue Hill Press can help you.

Build your business with Blue Hill Press. We can help you create professional, informative and concise direct mail pieces, contact us.

If your company produces a catalog of products, then you understand the importance of catalogues as an invaluable resource. Not only is it a way to market your products to the end user, but you can also include other information that will help your catalog remain in front of the consumer. The longer the consumer or potential customer keeps it, the more likely they are to read it and purchase from it. Your catalog should be both a resource and sales tool.

More and more companies are using the internet, telephone, and other mediums as ways for their customers to place orders. However, you should always include an order form in the catalog, as this sets it apart from typical brochures. Catalogs can be an efficient marketing tool. But each section or product must contain a call to action. This is a way to motivate your customers to act upon what you're trying to tell them. Calls to action create an impact.

In order to do it right, you must include the printing process throughout the entire design and layout process. Otherwise your finished catalog probably will not turn out the way you had envisioned it when you designed it on your computer. Printing a booklet or product catalog is an investment, and is one of the most important sales tools you have. A well-designed catalog is effective in helping to close sales, and can be cost-effective when printed. Blue Hill Press can help you with the cost-effective part.

Direct mail is still a great communications tool to get in front of your clients and customers. It brings about brand loyalty and you can have complete control of the message you are trying to promote. They can target your prospects through flyers, postcards, letters, personalized notes and catalogs of products by getting information directly in front of them. If the pieces are well put together, eye-catching, and has the message that you would like to say, then it is a cost-effective piece of marketing. But that is not all it needs. It must have the right presentation, offering something with a call-to-action. When a direct mail piece is done correctly, you can close a sale faster.  This is where Blue Hill Press can help you.

When it comes to reaching both existing and potential clients, direct mail is a great option. And, while many businesses are logically trying to seek out new customers, it is still important too that you pay attention to your existing clients. Keeping in mind: the average customer has the ability to influence the buying decision of 10 other people. However, most customers don't remember their salesperson's name. They may tell 10 friends about how much they love their new purchase, but what if they can't remember to tell friends about the salesperson? Direct mail is an easy and cost-effective way to stay top-of-mind with past customers, ensuring that they send new, potential customers to your business. Direct mail can help businesses stick in the customer's memory.
 
How you express your information can greatly impact the attention that it will receive. Build your business with Blue Hill Press. We can help you create professional, informative and concise Direct Mail pieces for your past customers and your potential prospects.