BHP Printing Blog

In this competitive marketplace it is imperative that you do all you can to set yourself, your business and your sales people apart from the rest. You can do this with well done and appropriate brochures.

In this high tech world, many business owners are forgetting about printed material. Brochures are a great tool, perfect for containing important information in a small area. They are a great marketing tool when they are well designed and well done and professionally printed.

• Printed brochures can be used for existing customers and clients as a way to introduce new products and services.
• They are also a great way to introduce yourself to potential customers as a way to introduce them to your business.
• As a sales-support tool, brochures can be used as a leave-behind marketing piece to help keep you top of mind.
• Brochures are also great tools to keep in your own building. Create a product brochure to leave in the lobby or waiting area.
• At trade shows and seminars, potential clients want to hear more about your products and services, but they surely won’t retain all you tell them.

Digital printing

1. You can print as many or as few as you’d like. You can even print just one piece, even if it is full-color printing.
2. Lead times are much shorter with digital printing.
3. Different versions of your marketing pieces can be printed. Make a brochure or a newsletter from the same file. Testing the effectiveness of your marketing piece is easier with this functionality as well.
4. Your direct mail postcards or brochures can be personalized by using variable data printing. This allows "one-to-one marketing." Each piece can have different content. Digital printing marries a database with the design template.
5. Each department can have their own sell sheets or other printed materials, tailored specifically for their own clients or prospects.
6. The content can be changed much more often with digital printing, which allows you to keep your material current and accurate.
7. Costs are more easily controlled because you can print only what you need.

Think of all the items in your business that you use a printing company for every day. Blue Hill Press can take care of your business printing needs in  a timely and professional manner. Here are just some of the things that we specialize in:

Annual Reports
Our design staff can produce stunning annual reports using color, photos, charts, and graphics.

Booklets
Booklets are used for everything from directories to programs. We can produce booklets of virtually any size or design from conception to finished piece.

Brochures
Our design staff can take your ideas, words, or images and produce eye-catching promotional pieces. Or, if you already have print-ready art, we can print or copy your document on a variety of stocks.

Business Cards
We can design and print business cards that incorporate your personal or company identity. These can range from black & white to impressive, full-color designs. We can also create a corporate identity package for you, with an integrated system of business cards, letterheads, and envelopes.

Catalogs
We can produce catalogues for trade, corporate, or small business; everything from simple black and white to oversized, full-color pieces. We offer a variety of binding options and can include inserts for ordering or reply.

Coupons
Whether you need a perforated coupon as part of your brochure, or a separate piece, we can help. We can produce basic black and white, eye-catching full-colour, and everything in between.

CVs and Resumes
We can design a professional CV and print it on impressive premium papers with envelopes to match. We can also design cover letters and address labels that will add to the quality of your CV package.

Digital Copies
Digital copying machines offer outstanding print quality, convenience, and faster turnaround times than standard copying or printing. With digital output, every finished piece is an original.

Direct Mail Printing
We print a variety of products that are used for direct mail. We complete the project by either using your mailing list or procuring a mailing list using your specifications and addressing the printed pieces plus applying barcodes and sorting for maximum postal discounts.

Labels
Whether you need mailing labels, price tags, or reusable static labels, we can help. We can produce labels of various shapes and sizes that adhere to almost any surface indoor and outdoor.

Flyers
We can create simple black & white posters or dazzling full-colour pieces that will make an impact and get results. Just bring us your words, art, or ideas and we'll make your concept a reality.

Letterhead and Envelopes
We can design and print letterhead that incorporate your personal or company identity. These can range in format from basic black & white to impressive, colorful designs. We can also create a corporate identity package for you, with an integrated system of business cards, letterheads, and envelopes.

Manuals
Organizing your information into a manual is an effective way to communicate with your audience. You can incorporate everything from basic black and white copies to full-color inserts and transparencies to custom designed index tabs and binders.

Memo/Note Pads
We can create memo pads customized with names, company information, or personal messages of any kind.

Menus
The look of your menu says a lot about your business. From your ideas and business image, we can design an eye-catching menu that does your product justice. We can also keep an electronic copy of your menu on file to make it quick and easy to update.

Newsletters
Whether you have print-ready art or rough sheets of handwritten content, we can help you create and produce newsletters that meet your objectives.

Presentation Folders
We can produce presentation folders in any color or size. These can be printed in a single ink or professionally embossed or foil stamped to create a lasting image. Additional options include business card slits and printed pockets.

Price Lists
Price lists don't have to be boring or basic. We can produce informative, eye-catching price lists that reach your target audiences and get an immediate response.

Proposals
We can develop, design or reproduce proposals of any nature or size. Just bring your concepts, mockups, or print-ready originals, and we'll produce proposals that make a lasting impression.

Raffle Tickets/Books
We offer fast turnaround of raffle tickets or raffle books for organizations that are holding fund raising events. We can customize the raffles with your logo and colors in both small and large quantities. All raffles are numbered and perforated and packaged for easy distribution.

Report Covers
We can produce report covers in any color or size. These can be printed in a single ink or professionally embossed or foil stamped to create a lasting image. Additional options include business card slits and printed pockets.

Training Materials
From transparencies and worksheets to full-scale manuals, we can produce materials that strengthen your training program.

Marketing is a large part of your business budget and is critical for building brand name and recognition. It is important to use effective, attractive, and compelling marketing materials. Sales sheets make great marketing tools.

Sales Sheets are a great way to provide information about your products or services. Also considered mini brochures, sales sheets are a four-panel, double sized business card. They can showcase your business in full color and tell a story. Your business can develop a one-page product or service sales sheet that provides information to a prospective customer. There are many uses: trade shows, leave-behinds, and packing inserts. You can also send them in response to phone or e-mail inquiries. On a sales sheet, your business can feature your products and services in a way that a business card cannot.

Today's business and marketing goals are to get your message across while giving you the best value for your advertising dollar.  A sales sheet or mini brochure does this by stimulating business and attracting attention. Add photographs, pricing information and a call to action to increase customer attention and conversion and you have a piece of marketing material which is able to present your products and services in an effective and cost effective way.

As a business owner, of course you need to be concerned about whether or not your company is presenting a good impression. One of the best ways to do this is with high quality, full color brochures. Professional-looking marketing brochures allow you to create an engaging image for your company, your products and your services. Whatever your business, color brochure printing can provide an answer for your promotional needs and your image.

When used effectively, color can have the impact that you are looking for. However, along with color there are some other factors that will affect your campaign.

Fold - The fold that you use for your brochure can affect the look and functionality. For maximum impact, choose a fold that complements your brochure's content.

Cover - Your brochure should be among the marketing material that says "read me" to your target market. The purpose of the cover is to persuade people read your brochure.

Images and Texts – be sure to have attention-grabbing headings.

Blue Hill Press is a full service, full color brochure printing company that specializes in marketing brochures, product brochures, short form catalogs, and flyer printing. We consider ourselves to be experts when it comes to brochures and we also offer mailing advice.

Our clients can enjoy the positive experience that comes from using our brochure printing services. Give us a call or use our contact form, or request a quote.

Variable Data Printing can improve the return on a marketing campaign.

Variable data printing is a form of on-demand printing where text, graphics and images can be changed from one printed piece to the next, without stopping or slowing down the printing process. This printing can be used for personalized letters, leaflets, brochures, booklets, folders, or direct mail, each with the same basic layout, but they can be printed with a different image graphic, name, address, or bar code.

Variable data printing can be used for direct marketing, relationship management, advertising and brochures or postcard campaigns. The impact of sending digitally printed personalized marketing literature has proven to increase the success rate from 10% to 15%.

Variable image printing is even more powerful and more effective than variable data printing. Variable image printing allows you to change headlines, photos, and other graphics to completely customize the message on your printed piece for each recipient. You can actually tailor your copy and images for an audience of one, which studies have shown increase response rate by as much as 500%!

At Blue Hill Press, our sophisticated software and advanced digital printing technology enables you to produce one-of-a-kind promotional pieces (instead of one-size-fits-all). Make your mail pieces stand out using Variable Image Printing at Blue Hill Press. Capture the attention of your customers, and prepare for increased business as a result of improved response rate.

Did you know that at Blue Hill Press, our day-to-day business operations are powered in part from wind-generated electricity?  That windmill graphic at the top of our website means that when it comes to being good stewards of the earth, we walk the talk.

To help promote a cleaner and greener world, Blue Hill Press is committed to sound practices. We purchase production supplies that are made of recycled products, we use natural inks (soy and linseed-based), and we produce no silver-bearing waste.  We recycle ink, paper, cartons, pallets and aluminum, and, we use computer-to-plate technology to bypass film processing and eliminate silver-bearing waste, and we’ve been using direct-to-plate technology since 2007.

We are proud to serve our clientele in the most environmentally responsible manner possible. But we also provide opportunities for you to “go green”.  We provide you with environmentally conscious paper and inks.   Due to the increase in awareness of global resources, there are now many earth-friendly options when choosing your paper type and printer inks.  Using paper and inks that are made of alternative materials helps reduce the amount of dangerous and wasteful substances.  Envelopes can now also be printed with a "Please Recycle" logo for no extra charge.    

Catalogs, brochures, newsletters, direct mail, and flyers are prime candidates for recycling.  Being conscious of what it truly means to 'reduce, reuse, and recycle,' can have a big impact on the earth's most vital resources.

When it comes to promoting your business, do not forget about printed materials. Brochures are a great tool; they can offer a good amount of information within a contained area. When well designed and professionally printed, they are a great tool in marketing.

Printed brochures can be used for many purposes. Use them to advertise for your company in order to show off new products or materials. Brochures are a great way to introduce yourself to potential customers and make them aware of your business. As either a leave-behind marketing piece or as a sales-support tool, brochures help to keep you top of mind with potential customers.

Create a brochure for clients to peruse in your reception area or office. Another great place to use brochures is trade shows and seminars. Potential clients want to learn more about your business and what you can offer. Having well designed, professionally printed brochures can help you explain your services, and give prospective clients a take away piece for reference later.

Creating brochures and printing is made easy with the help of Blue Hill Press. Designing brochures and printing can be a complicated process with so many custom options, but we make it simple. Ask us about our design services and request a sample of brochures printing.

If your company produces a catalog of products, then you understand the importance of catalogues as an invaluable resource. Not only is it a way to market your products to the end user, but you can also include other information that will help your catalog remain in front of the consumer. The longer the consumer or potential customer keeps it, the more likely they are to read it and purchase from it. Your catalog should be both a resource and sales tool.

More and more companies are using the internet, telephone, and other mediums as ways for their customers to place orders. However, you should always include an order form in the catalog, as this sets it apart from typical brochures. Catalogs can be an efficient marketing tool. But each section or product must contain a call to action. This is a way to motivate your customers to act upon what you're trying to tell them. Calls to action create an impact.

In order to do it right, you must include the printing process throughout the entire design and layout process. Otherwise your finished catalog probably will not turn out the way you had envisioned it when you designed it on your computer. Printing a booklet or product catalog is an investment, and is one of the most important sales tools you have. A well-designed catalog is effective in helping to close sales, and can be cost-effective when printed. Blue Hill Press can help you with the cost-effective part.

Direct mail is still a great communications tool to get in front of your clients and customers. It brings about brand loyalty and you can have complete control of the message you are trying to promote. They can target your prospects through flyers, postcards, letters, personalized notes and catalogs of products by getting information directly in front of them. If the pieces are well put together, eye-catching, and has the message that you would like to say, then it is a cost-effective piece of marketing. But that is not all it needs. It must have the right presentation, offering something with a call-to-action. When a direct mail piece is done correctly, you can close a sale faster.  This is where Blue Hill Press can help you.

When it comes to reaching both existing and potential clients, direct mail is a great option. And, while many businesses are logically trying to seek out new customers, it is still important too that you pay attention to your existing clients. Keeping in mind: the average customer has the ability to influence the buying decision of 10 other people. However, most customers don't remember their salesperson's name. They may tell 10 friends about how much they love their new purchase, but what if they can't remember to tell friends about the salesperson? Direct mail is an easy and cost-effective way to stay top-of-mind with past customers, ensuring that they send new, potential customers to your business. Direct mail can help businesses stick in the customer's memory.
 
How you express your information can greatly impact the attention that it will receive. Build your business with Blue Hill Press. We can help you create professional, informative and concise Direct Mail pieces for your past customers and your potential prospects.