BHP Printing Blog

Is your company heading to college campuses to recruit or going to area job fairs? If so, consider printing special marketing material and business cards geared towards selling your company to the top job seekers in the area.

Your human resources department, along with a professional printing company, can create color brochures and pocket folders designed specifically for the recruiting process. With Variable Data Printing the name of the college or job fair can be easily added to your marketing/recruiting materials and the necessary amounts of materials can be printed; no more no less.

Set your business apart in the at the job fair, by targeting your prospective employees with custom designed marketing materials, contact Blue Hill Press.

In business, every bit of marketing helps and every cent saved helps even more. When you are considering direct mail postcards, mailing printed brochures or mailing catalogs, don’t partake in the endeavor on your own.

With the technology in office printers, many small and medium sized businesses believe that they can create their marketing materials in house and mail them with purchased mailing lists. But from a budgetary standpoint this is not a good idea.

Professional printers understand how marketing materials should be developed. When you use a printing company for your marketing materials, you will get a better response, because they are more professional and they are designed right.

Professional printers also have mailing services that cut the cost of postage significantly. At Blue Hill Press, our in-house mailing department, CASS certifies your mailing list and applies bar-coded addresses, so you get the lowest postage rate for automated mailing.

If you don’t have a mailing list, don’t buy a generic, expensive list. Blue Hill Press can provide a mailing list for you based on your specific demographic parameters.

In today’s competitive marketplace, your sales team needs as much help as it can get. Sales sheets are an effective, attractive, and compelling marketing tool that promote you product and your brand.

Sales sheets are an effective marketing tool. Sales sheets or cut sheets are a great way to provide information about your products or services. Designed as a mini brochure, sales sheets are a type of four-panel, double sized business cards that showcase your product, service or business in full color, they tell a story.

You need to get your message across while getting the best value for your advertising dollar.  A sales sheet or mini brochure stimulates business by attracting attention. Use sales sheets as a one-page explanation or marketing tool on a product or service that provides information to a prospective customer. Use them at trade shows, as leave-behinds, as packing inserts and in response to phone or e-mail inquiries.

For assistance designing and printing your sales sheets, contact Blue Hill Press.

Even in this era of digital marketing, printed marketing materials are essential to getting information out there regarding your goods and services. Product brochures are the perfect tools. Designed properly, captivating color brochures can offer a good amount of information within a contained area.

Professionally printed brochures are a great marketing tool that can be used for multiple purposes. As advertisements for your company’s products or materials, brochures are a great way to introduce yourself. Use them as a leave-behind marketing piece to stay top of mind with potential customers.

Create a brochure for your reception area, for trade shows and for seminars. To show potential clients about your business, having well designed brochures can help while giving prospective clients a take away for reference later.

With the help of Blue Hill Press you can create brochures and other marketing material, contact us.  

• 98% of Americans bring in their mail the day it is delivered and 77% of those people sort through it immediately.

• 15% of consumers receiving a catalog and 12% of consumers receiving a letter, direct mail postcard or flyer from a company made a purchase on that company’s website.

• According to a survey of 6,400 online shoppers, households receiving print catalogs shop online more often and spend more meaningful time at retail websites. The results were confirmed regardless of age, income level, region or education level of the respondents.

• On average, those who receive at least a catalog spend 28% more and buy 28% more items than those who do not receive a catalog.

• Direct order B2B direct mail sales are projected to increase 5.3% over the next 3 years.  B2C purchases are forecast to grow by 7.2% and lead generation will increase by 5.2%.

• In 2010, catalogs had the lowest cost per lead.

Don’t believe the myth that Direct Mail Marketing does not produce. The statistics above prove the exact opposite. When direct mail, catalogs and flyers are done correctly, the results can bring an immense ROI to your business. For help in designing, printing and mailing the perfect marketing piece for your business, contact Blue Hill Press.