BHP Printing Blog

When it comes to reaching both existing and potential clients, direct mail is a great option. Even with the internet, a direct mail piece is still a great way to keep you in front of your clients and customers. Every direct mail piece can serve as a reminder to existing and potential clients of your goods and services.

Besides brand recognition, direct mail post cards give you complete control of the message you are sending out.  You can target your prospects by getting information directly in front of them.

Direct Mail, when done right is a cost-effective piece of marketing. Done right means the piece is well put together, eye-catching, and has the right message. But direct mailers also need the right presentation, with a call-to-action. When a direct mail piece is done correctly, you can close a sale faster.  This is where Blue Hill Press can help you.

Build your business with Blue Hill Press. We can help you create professional, informative and concise direct mail pieces, contact us.

Marketing is a large part of your business budget and is critical for building brand name and recognition. It is important to use effective, attractive, and compelling marketing materials. Sales sheets make great marketing tools.

Sales Sheets are a great way to provide information about your products or services. Also considered mini brochures, sales sheets are a four-panel, double sized business card. They can showcase your business in full color and tell a story. Your business can develop a one-page product or service sales sheet that provides information to a prospective customer. There are many uses: trade shows, leave-behinds, and packing inserts. You can also send them in response to phone or e-mail inquiries. On a sales sheet, your business can feature your products and services in a way that a business card cannot.

Today's business and marketing goals are to get your message across while giving you the best value for your advertising dollar.  A sales sheet or mini brochure does this by stimulating business and attracting attention. Add photographs, pricing information and a call to action to increase customer attention and conversion and you have a piece of marketing material which is able to present your products and services in an effective and cost effective way.

Business stationery printing has to be quality. Stationery can be very useful when promoting your company's brand, identity, and logo design. Letterhead design can speak volumes regarding your company. In your letterhead, there should be vibrant colors and stylish fonts that will attract people to look first at the topmost page before reading the content. With an attractive letterhead, a well-placed logo is advantageous in establishing the identity and brand of your company.

There are a few thing you should keep in mind when considering your stationery:

• typeface logo and overall letterhead design
• ink colors
• text to be included - such as address, phone number, business slogan, etc.
• paper stock - heavier paper is more expensive but projects a high-quality image

A logo on the letterhead also represents a sense of formality. Make your letterhead exciting and attractive; it is one of the most visible aspects of any business. Stationery includes letterhead, matching envelopes, note cards, and business cards and we can help you make a statement with it all at Blue Hill Press in Canton. Don’t cut corners on logo design or stationery design, our graphic design department can help you create a statement, if your logo needs an upgrade or your letterhead is lacking, call us.

Direct mail is still a great communications tool to get in front of your clients and customers. It brings about brand loyalty and you can have complete control of the message you are trying to promote. They can target your prospects through flyers, postcards, letters, personalized notes and catalogs of products by getting information directly in front of them. If the pieces are well put together, eye-catching, and has the message that you would like to say, then it is a cost-effective piece of marketing. But that is not all it needs. It must have the right presentation, offering something with a call-to-action. When a direct mail piece is done correctly, you can close a sale faster.  This is where Blue Hill Press can help you.

When it comes to reaching both existing and potential clients, direct mail is a great option. And, while many businesses are logically trying to seek out new customers, it is still important too that you pay attention to your existing clients. Keeping in mind: the average customer has the ability to influence the buying decision of 10 other people. However, most customers don't remember their salesperson's name. They may tell 10 friends about how much they love their new purchase, but what if they can't remember to tell friends about the salesperson? Direct mail is an easy and cost-effective way to stay top-of-mind with past customers, ensuring that they send new, potential customers to your business. Direct mail can help businesses stick in the customer's memory.
 
How you express your information can greatly impact the attention that it will receive. Build your business with Blue Hill Press. We can help you create professional, informative and concise Direct Mail pieces for your past customers and your potential prospects.

Let’s face it, whether you are in a restaurant or a landscaping company is at your home, businesses that require uniforms look more professional and put together. Custom Embroidered or screen printed hats and shirts make a company look well run and professional, no matter what business they are in. If you have a business that sends employees out to people’s homes, it is even more important that your employees have on the company uniform, with the company name and logo. Naturally, this instills trust and credibility in the company, and makes people comfortable allowing your employees into their homes.
 
However, even if your employees are not on the road, receptionists, operators, servers, and café help, look more together, more like a cohesive unit, and better trained when they are in a company uniform. Hats and shirts that are custom printed are great ways to get your employees looking and feeling like a team. With either screen printing or embroidery, the well-done, professional look of a uniform sets your apart from the competition and helps you with brand recognition and awareness. Call Blue Hill Press for your company uniforms today.