BHP Printing Blog

Odds are your business offers multiple goods and/or services. Each of those products or services is perfect for a different demographic of customer. How would you like to reach them all, personally with one printing run?

You can when you print different QR codes specific to a product's customer base on each direct mail piece. Sound like two or more print runs? It’s not with variable data printing.

QR codes can be created for each product and/or service that your business offers. Print a direct mail piece for one demographic using a QR code and print another direct mail piece with a different QR code for the next demographic. Print as many direct mailers as you’d like, using as many QR codes as necessary.

Variable Data Printing is a form of on-demand printing where elements such as text or, in this case, QR codes, may be changed from one printed piece to the next, without stopping or slowing down the printing process.

For information on customer specific direct mailers, contact Blue Hill Press.

Have you seen a QR code? A QR code is a special bar code that links printed material to the internet. You have probably seen them on direct mail pieces, in-store ads, and on products. If you have a marketing plan that encompasses all types of media, including mobile marketing, you should be printing QR codes to further market your products and services.

Anyone with a smart phone can scan the QR code and their phone’s browser will take them to a landing page. Most people with a mobile phone carry a smart phone; QR codes have become the perfect way to expand the information from printed marketing material.

Most business use the internet, and using a QR code can drive traffic to that site. Printing marketing material that will integrate with the internet is imperative in today’s day and age.

• Use a QR code on a menu to allow customers to sign up for a newsletter and coupon.
• Use a QR code on direct mail for a particular product with more information about that product on a landing page.
• Use a QR code to drive clients to a YouTube video that has information on your products and services.
• Use a QR code on your business card so your contact information can be auto populated into a smart phone’s contacts.

For more information and ideas on how to use QR codes to further integrate your marketing media, contact Blue Hill Press.