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Digital printing is a cost-effective alternative to offset printing for your short-run needs without compromising print quality. Digital printing is also the most exciting thing that's happened to the printing industry in a long time. Digital printing lets you print very small quantities and they can be done quickly. Unlike offset printing, which uses plates, digital presses print directly form your digital files.
Business owners can really benefit by using digital printing technology. Some of the benefits are:
- You can print as many or as few as you’d like. You can even print just one piece, even if it is full-color printing.
- Lead times are much shorter with digital printing.
- Different versions of your marketing pieces can be printed. Make a brochure or a newsletter from the same file. Testing the effectiveness of your marketing piece is easier with this functionality as well.
- Your direct mail postcards or brochures can be personalized by using variable data printing. This allows "one-to-one marketing." Each piece can have different content. Digital printing marries a database with the design template.
- Each department can have their own sell sheets or other printed materials, tailored specifically for their own clients or prospects.
- The content can be changed much more often with digital printing, which allows you to keep your material current and accurate.
- Costs are more easily controlled because you can print only what you need.
