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Lean on Your Printer as a Second Set Of Eyes

05 May 2010

Posted by Joseph Coupal

You are about to go to print on your latest marketing campaign but are still asking yourself if the intended message resonates.  You should have the confidence in your Printer to be able  to offer competent, honest, and professional feedback.  Feel free to ask us.  

We have processed thousands of jobs over the years and can give solid feedback regarding your marketing piece.  Having an addtional set of eyes is particularly important for those ads where a single person manufactures the product from concept through production.  All too often print orders simply do not convey the intended message as well as they could.  Being too close for too long to any project can cloud an author’s ability to objectively assess the work.  Make sure you get honest assessment of your work prior to going to final print.  

Before going to print, here are some basic questions you want to ask your third-party reviewer:
Did it grab your attention? Did it hold your interest?  Did it communicate quickly and directly without making you guess what was going on? Could you relate to the message? Did the message create a desire for the product or service?  Was it memorable?

And remember, you can always lean on us!