BHP Printing Blog

Flyer Printing and Folding Tips

Flyers are usually printed in more than one color and for good reasons. Most research data clearly shows that people respond more positively and remember full color promotional flyers for a longer time. Picking the right paper can also have a significant effect on the impact of your flyer as we have previously discussed. Most people choose a heavier weight, coated paper to achieve a more vibrant upscale look and feel.

Flyer Folding Tips - the folding of your flyer can have a significant impact on its look, feel and functionality. Folding option examples include the following.

1. Half Fold - Single fold providing 4 pages/panels.
2. Tri Fold - Left and right flaps open to reveal a message inside (6 pages/panels)
3. Z Fold- The piece opens up like an accordion (4 pages/panels).

Consult Blue Hill Press to make sure your flyer hits the mark.