BHP Printing Blog

Direct mail postcards can help you promote your business easily, effectively and affordably. It is a cost-effective way for businesses to dramatically increase sales and expand their customer base. This approach to marketing delivers high-volume sales results through physically connecting with potential customers.

Direct mail postcards greatly heighten the awareness of your product or service with customers. They have staying power. A customer can hold it in their hands and the direct mail piece is a reminder to them for when your product or services are needed. But to capitalize on these benefits, you need a reliable and efficient program in place. That's where Blue Hill Press direct mail printing services come into the picture.

We offer a wide variety of superior quality postcard products - flat, folded, or specialty - to help you create a versatile and cost effective direct marketing solution targeted to your business market. At our in-house mailing department, we CASS certify your mailing list and apply bar-coded addresses, so you get the lowest postage rate for automated mailing.

People will often try new businesses because they have a coupon or other incentive. Direct mail advertising is a great way for new or small businesses to gain a foothold on the local market. Sending out marketing materials with printed special offers or discounts to a wide, local audience is the perfect way to attract new business and take your place in the market. And, at Blue Hill Press, we can even provide a mailing list for you based on your specific demographic parameters.

Direct mail is still a great communications tool to get in front of your clients and customers. It brings about brand loyalty and you can have complete control of the message you are trying to promote. They can target your prospects through flyers, postcards, letters, personalized notes and catalogs of products by getting information directly in front of them. If the pieces are well put together, eye-catching, and has the message that you would like to say, then it is a cost-effective piece of marketing. But that is not all it needs. It must have the right presentation, offering something with a call-to-action. When a direct mail piece is done correctly, you can close a sale faster.  This is where Blue Hill Press can help you.

When it comes to reaching both existing and potential clients, direct mail is a great option. And, while many businesses are logically trying to seek out new customers, it is still important too that you pay attention to your existing clients. Keeping in mind: the average customer has the ability to influence the buying decision of 10 other people. However, most customers don't remember their salesperson's name. They may tell 10 friends about how much they love their new purchase, but what if they can't remember to tell friends about the salesperson? Direct mail is an easy and cost-effective way to stay top-of-mind with past customers, ensuring that they send new, potential customers to your business. Direct mail can help businesses stick in the customer's memory.
 
How you express your information can greatly impact the attention that it will receive. Build your business with Blue Hill Press. We can help you create professional, informative and concise Direct Mail pieces for your past customers and your potential prospects.

Direct Mail and Lead Generation

Mailing lists have been and continue to be available for almost every conceivable industry, product type, job function, company size and purchase influence. There are survey files containing prospects history of reading and responding to mail solicitations.

Did you know?

• There are almost two-times as many B2B prospect mail lists as there are e-mail lists available for rental. Due to the way they're compiled, mail lists allow you to avoid waste by aiming your message at precisely the individuals you want to reach.
• People who like to get mail always will. A lot of the same marketers who claim that mail is “old school” can't resist opening everything that lands in their inboxes each day and eagerly check their mailboxes when they get home from the office each night.
• More interesting, both Gen X and Gen Y rate 70% of their mail as being of immediate value to them; 62% report that they enjoy getting catalogs, and 54% said they'd ordered something online the previous month after receiving a direct mail offer. DMA research shows that mail is well-received by prospects of all demographic groups—from Gen Xers to baby boomers. And as marketers shift campaign dollars to online strategies, every mailbox becomes less cluttered, thereby granting each piece a clearer shot at getting noticed.

True, mail is typically opened while standing over a wastebasket. But nobody wants to throw out a bill, an important renewal or something that can move their lives, their careers or the performance of their business forward. So each piece of mail gets reviewed before it gets tossed.