BHP Printing Blog

Cheap is a word that that can mean one of two things when it comes to postcard printing services  ... that the postcards are affordable, or that they are low-quality.

We want you to understand a fundamental concept of the commercial printing world. You can only make a product so affordable before the quality begins to suffer. Keep this in mind when shopping for cheap postcard printing, and don’t let the desire for a bargain overshadow what is really important — a quality, impacting product.

So when you are shopping for a postcard printer be sure to request some print samples from each company in addition to comparing prices. Blue Hill Press is more than happy to send sample packets upon request. This is a great way to judge the quality of our printing, and also to learn about the different sizes and paper stock we offer.

Most importantly, this kind of research will help you find a good balance between price and quality. In other words, it’s a good way to find cheap price postcard printing services without sacrificing print quality.

Think of the end result of your postcard mailings, and consider your objectives for each mailing. In most cases, you want the recipient to be impressed with your offer (products and services). But this won’t happen if you send low-grade direct mail pieces. If you send out shabby postcards on thin paper stock, with all kinds of print issues, then people will think you don’t care. And if you don’t care about your marketing materials, what does that say about your products and services.

There’s nothing wrong with searching for cheap postcard services and always keeping costs in check ... as long as you don’t take it too far. Remember, cheap can mean two things — affordable and low-grade. Strive for the former but avoid the latter.