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Have you seen a QR code? A QR code is a special bar code that links printed material to the internet. You have probably seen them on direct mail pieces, in-store ads, and on products. If you have a marketing plan that encompasses all types of media, including mobile marketing, you should be printing QR codes to further market your products and services.
Anyone with a smart phone can scan the QR code and their phone’s browser will take them to a landing page. Most people with a mobile phone carry a smart phone; QR codes have become the perfect way to expand the information from printed marketing material.
Most business use the internet, and using a QR code can drive traffic to that site. Printing marketing material that will integrate with the internet is imperative in today’s day and age.
- Use a QR code on a menu to allow customers to sign up for a newsletter and coupon.
- Use a QR code on direct mail for a particular product with more information about that product on a landing page.
- Use a QR code to drive clients to a YouTube video that has information on your products and services.
- Use a QR code on your business card so your contact information can be auto populated into a smart phone’s contacts.
For more information and ideas on how to use QR codes to further integrate your marketing media, contact Blue Hill Press.
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