Grab BHP Blog FeedIs your business still not taking advantage of the power of direct mail? Recent marketing surveys show the impact direct mail plays in the multi-media marketing mix.
The first study analyzed the performance of 260 marketing campaigns across all industry sectors. It found that combining direct mail with other channels increases campaign payback by up to 20%. The study also revealed that online and outdoor marketing channels achieved the highest rates of success when integrated with direct mail.
The second study found that nearly half of consumers then visit a company’s website because of direct mail they received. The survey found that 47% of consumers visited a website after receiving a promotional direct mail piece. The figure rises to 53 % for the 18-to-24 age group.
All of this should make the case for direct mail marketing. The findings certainly show that direct mail is still a powerful tool. Direct mailers play a pivotal role in any business’s efforts to contact consumers despite the increasing use of e-mail and regardless of how consumers make the purchase.
For information and assistance creating and printing an informative and creative direct mail piece, contact Blue Hill Press.
Direct Mail Plays a Big Role in Multi Media Marketing
28 Dec 2011
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