BHP Printing Blog

When you need to make that business deal, or impress that client, it comes down to the details. Your presentation needs to be its best, but it also needs to look its best. Make the best first impression with high quality pocket folders, presentation folders, and custom folders.

Our standard presentation folders securely hold documents and compliment your presentation in bold color.  Our 3 panel presentation folders showcase your materials in three viewable areas, which can make a great impression on all of your potential or existing clients and customers.
 
Is this a business meeting that involves financial, legal or other over-sized documents? Letter size and legal size folders are ideal when you need to securely hold banking, finance, real estate, legal or any oversized documents, while professionally presenting them.

Your presentation needs high-quality customized solutions.  If you need professional pocket folders, presentation folders, or any custom folders, contact Blue Hill Press.

Even in this era of digital marketing, printed marketing materials are essential to getting information out there regarding your goods and services. Product brochures are the perfect tools. Designed properly, captivating color brochures can offer a good amount of information within a contained area.

Professionally printed brochures are a great marketing tool that can be used for multiple purposes. As advertisements for your company’s products or materials, brochures are a great way to introduce yourself. Use them as a leave-behind marketing piece to stay top of mind with potential customers.

Create a brochure for your reception area, for trade shows and for seminars. To show potential clients about your business, having well designed brochures can help while giving prospective clients a take away for reference later.

With the help of Blue Hill Press you can create brochures and other marketing material, contact us.  

It is important in marketing today to integrate all types of media into your strategy. As you know, social media is a huge marketing medium, and those businesses that tie it together with direct mail, print marketing and the company web site have marketing avenues that complement each other for much better results and higher ROI.

Social media has affected direct mail. By applying QR codes to direct mail pieces you can link your business to your social media sites. Within those sites, customers can share feedback on your goods and services and interact with your brand, your company directly.

Additionally, by intertwining your print marketing and your digital marketing, you also give yourself a new venue in which to promote your company’s products, services, specials and discounts.

By reminding potential customers to “like” your company’s business page, or to “follow you on twitter” with your direct mail marketing, you can supply your customers with up to the minute information, discounts, and incentives.

For help in creating a direct mail piece that promotes all of your marketing strategies, contact Blue Hill Press.

Use direct mail in conjunction with social, search and mobile marketing spending for integrated campaigns.

BtoB reported that companies are spending more on marketing tactics to attract new consumers from a variety of media outlets. When you use direct mail along with social media and online marketing you get a much better response.

More interactive and user-generated content — like videos and customer reviews — can have a big influence a purchase. QR codes on direct mail pieces are a way to share this content. With a scan from their mobile phone, consumers can access more information about your product or service. Print QR (quick response) codes on catalogs and direct mail marketing.

QR codes have a certain curiosity factor. When you have a product whose benefits and features you want to share, a QR code is the perfect way to do this. Drive your online business with catalogs, direct mail and QR codes; contact Blue Hill Press.

• 98% of Americans bring in their mail the day it is delivered and 77% of those people sort through it immediately.

• 15% of consumers receiving a catalog and 12% of consumers receiving a letter, direct mail postcard or flyer from a company made a purchase on that company’s website.

• According to a survey of 6,400 online shoppers, households receiving print catalogs shop online more often and spend more meaningful time at retail websites. The results were confirmed regardless of age, income level, region or education level of the respondents.

• On average, those who receive at least a catalog spend 28% more and buy 28% more items than those who do not receive a catalog.

• Direct order B2B direct mail sales are projected to increase 5.3% over the next 3 years.  B2C purchases are forecast to grow by 7.2% and lead generation will increase by 5.2%.

• In 2010, catalogs had the lowest cost per lead.

Don’t believe the myth that Direct Mail Marketing does not produce. The statistics above prove the exact opposite. When direct mail, catalogs and flyers are done correctly, the results can bring an immense ROI to your business. For help in designing, printing and mailing the perfect marketing piece for your business, contact Blue Hill Press.

It is a new year and it is time for a new look in your restaurant. Print a new menu because it is time to spice up the menu at your restaurant and add some seasonal items, remove some lackluster menu items, or change some pricing; perhaps you’d like to create a new seasonal cocktail menu as well.

Blue Hill Press offers restaurant menu printing, help with menu design, bar menus and full color printing services!  If you need a full color, custom printed menu, whether it is your menu for in house diners, or take–out, the flyer about super bowl specials, or drink menus, we can help you design it and print it!

Our restaurant menu printing services for take–out menus, pizza top flyers, and dine-in menus includes helping you choose and create the right menu design. We can design and print your restaurant menu cover with our 4–color, full color offset printer capabilities!

Contact Blue Hill Press for information on printing and designing restaurant menus.

Odds are your business offers multiple goods and/or services. Each of those products or services is perfect for a different demographic of customer. How would you like to reach them all, personally with one printing run?

You can when you print different QR codes specific to a product's customer base on each direct mail piece. Sound like two or more print runs? It’s not with variable data printing.

QR codes can be created for each product and/or service that your business offers. Print a direct mail piece for one demographic using a QR code and print another direct mail piece with a different QR code for the next demographic. Print as many direct mailers as you’d like, using as many QR codes as necessary.

Variable Data Printing is a form of on-demand printing where elements such as text or, in this case, QR codes, may be changed from one printed piece to the next, without stopping or slowing down the printing process.

For information on customer specific direct mailers, contact Blue Hill Press.

Is your business still not taking advantage of the power of direct mail? Recent marketing surveys show the impact direct mail plays in the multi-media marketing mix.

The first study analyzed the performance of 260 marketing campaigns across all industry sectors. It found that combining direct mail with other channels increases campaign payback by up to 20%. The study also revealed that online and outdoor marketing channels achieved the highest rates of success when integrated with direct mail.

The second study found that nearly half of consumers then visit a company’s website because of direct mail they received. The survey found that 47% of consumers visited a website after receiving a promotional direct mail piece. The figure rises to 53 % for the 18-to-24 age group.

All of this should make the case for direct mail marketing. The findings certainly show that direct mail is still a powerful tool. Direct mailers play a pivotal role in any business’s efforts to contact consumers despite the increasing use of e-mail and regardless of how consumers make the purchase.

For information and assistance creating and printing an informative and creative direct mail piece, contact Blue Hill  Press.

Have you seen a QR code? A QR code is a special bar code that links printed material to the internet. You have probably seen them on direct mail pieces, in-store ads, and on products. If you have a marketing plan that encompasses all types of media, including mobile marketing, you should be printing QR codes to further market your products and services.

Anyone with a smart phone can scan the QR code and their phone’s browser will take them to a landing page. Most people with a mobile phone carry a smart phone; QR codes have become the perfect way to expand the information from printed marketing material.

Most business use the internet, and using a QR code can drive traffic to that site. Printing marketing material that will integrate with the internet is imperative in today’s day and age.

• Use a QR code on a menu to allow customers to sign up for a newsletter and coupon.
• Use a QR code on direct mail for a particular product with more information about that product on a landing page.
• Use a QR code to drive clients to a YouTube video that has information on your products and services.
• Use a QR code on your business card so your contact information can be auto populated into a smart phone’s contacts.

For more information and ideas on how to use QR codes to further integrate your marketing media, contact Blue Hill Press.

Sales letters and postcards are two very different, but popular, direct mail formats that can produce powerful results. Recognizing the unique benefits of each can help you choose the right match for your next campaign.

When to send direct mail letters

The strength of a sales letter is the amount of space you have. This is the format to use for telling a lengthy sales story. Sometimes the details of your offer simply can’t be conveyed in a few words. This is especially true if your product or service has a high price point, since big purchases require more convincing than smaller ones.

Copy that spans multiple pages can actually increase a target’s involvement with your piece, which could translate into higher response. In addition, you can package a letter with reply cards, coupons, testimonials, brochures and other relevant sales materials that could likewise increase your mailer’s effectiveness.

Consider sending a sales letter to:

• Introduce your business
• Share updates about your services or products
• Offer exclusive discounts to a targeted group

When to send direct mail postcards

A direct mail postcard’s greatest strength is its accessibility. This is the format to use for quickly connecting with your audience. By not hiding your offer in an envelope, you boost the chances that it will be seen. Take advantage of the opportunity by crafting a message that is direct, concise and easy to understand.

Postcards also are generally less expensive to produce and mail than sales letters. Their lower cost makes them ideal for testing elements like offers and mailing lists before launching full-blown campaigns. In addition, postcards are less formal than letters, so you can communicate more casually.

Consider sending a direct mail postcard to:

• Drive traffic to a website
• Present special offers and coupons and announce sales
• Thank recent customers and keep in contact with lapsed ones

Of course, you don’t need to use letters and direct mail postcards in isolation. They can work well together, too. You could send a postcard to follow up on a sales letter, for example, or send a postcard as a “teaser” for a forthcoming sales letter. Both formats also could be useful elements in a larger, integrated campaign.

Original article - Deliver Magazine