BHP Printing Blog

You have probably seen a QR code on outdoor advertising or paper advertising like magazines or direct mail pieces. They are becoming more and more common, but a lot of businesses don’t know what they can do for their businesses.

QR codes have seen an explosion in use as marketing tools. Most of the population carries smart phones. Smart marketers have discovered that you can make it easy to go from a direct mail piece or offline marketing material to a website.

Apps to scan QR codes on a smart phone are free. So you can start using QR codes for your business. Even if you don’t think there will be a lot of traffic generated from your QR code, at the very least you will show potential customers that your company is up-to-date and evolves.  

One use for QR codes is for “more information." You could also use them as a discount coupon or a contest customers are entered into when they scan the code. You could also track your inventory with QR codes.

The UPC code revolutionized retail sales. QR codes are changing how advertising and smart phones interact. To get your QR code generated and added to your offline marketing material, contact Blue Hill Press.

Is your company heading to college campuses to recruit or going to area job fairs? If so, consider printing special marketing material and business cards geared towards selling your company to the top job seekers in the area.

Your human resources department, along with a professional printing company, can create color brochures and pocket folders designed specifically for the recruiting process. With Variable Data Printing the name of the college or job fair can be easily added to your marketing/recruiting materials and the necessary amounts of materials can be printed; no more no less.

Set your business apart in the at the job fair, by targeting your prospective employees with custom designed marketing materials, contact Blue Hill Press.

In business, every bit of marketing helps and every cent saved helps even more. When you are considering direct mail postcards, mailing printed brochures or mailing catalogs, don’t partake in the endeavor on your own.

With the technology in office printers, many small and medium sized businesses believe that they can create their marketing materials in house and mail them with purchased mailing lists. But from a budgetary standpoint this is not a good idea.

Professional printers understand how marketing materials should be developed. When you use a printing company for your marketing materials, you will get a better response, because they are more professional and they are designed right.

Professional printers also have mailing services that cut the cost of postage significantly. At Blue Hill Press, our in-house mailing department, CASS certifies your mailing list and applies bar-coded addresses, so you get the lowest postage rate for automated mailing.

If you don’t have a mailing list, don’t buy a generic, expensive list. Blue Hill Press can provide a mailing list for you based on your specific demographic parameters.

The costs involved with selling to an established customer is usually much lower than that of selling to a first-time customer. So, while direct mail is a powerful tool for acquiring customers, direct mail can also build customer loyalty.

Direct mail marketing strategies for building customer loyalty

Loyalty, means retaining and growing customers. Here are some strategies for attaining customer loyalty:

Use direct mail marketing to target your most-profitable customers. Send them special offers or discounts. Introduce new test items to them first. With tracking, you’ll soon learn which are your most frequent and profitable customers. Focusing on keeping and growing best customers is more affordable, and is likely to earn a greater return, than blanketing all customers.

Surprise and delight. Unexpected touches can work wonders. A simple thank-you note in the mail, for instance, is powerful. You increase that power by ensuring that it doesn’t look mass produced, through variable data printing.

Give special privileges. According special privileges is a proven way to enhance feelings of loyalty, often with greater effect than giving away freebies. That’s because, whether they admit it or not, most people love having a privilege when they know that others don’t have it.

Offer reward cards. Direct Mail reward cards track purchases until the customer has earned a freebie. If you use reward cards, however, track carefully. Sometimes instead of increasing frequency and loyalty, they simply lead to giving away what you might have sold anyway, and at full price.

A good loyalty program pays for itself. For help creating and printing your Direct Mail Piece, contact Blue Hill Press.

Deliver Magazine

Blue Hill Press is expert at helping our customers design bindery solutions. Bindery services are often required for companies, schools, facility management sites and local city and town agencies with print departments.

Finishing your job accurately and on-time requires an extensively equipped bindery. Not only can we can increase your finishing capabilities efficiently we can also meet your deadlines.

Our entire staff has many years of experience from cutting to folding to binding, and we apply the highest quality standards to make sure that your order is produced exactly to its specifications. For books, town reports, and manuals, bindery services are a perfect solution.

With fast set ups, quick turnarounds and the ability to switch between jobs quickly we have a large variety of different services so we can deliver to you the highest product quality at the most affordable rates.

For high quality bindery services, contact Blue Hill Press.

Digital printing lets you economically print small quantities and have them delivered fast. Unlike offset printing presses, which traditionally use plates digital printing presses take your digital files and print directly from them. There are no plates involved at all.

In many ways business owners can benefit by using this printing technology.

Here are seven reasons why you should choose digital printing:

1. You can print as few as 10, even for full-color printing. With traditional offset printing, consumers tend to print far more than they'll ever need and many people waste 30% of what they print.

2. You can print a small quantity of your corporate brochures in time for that important trade show in a week. Lead times are much shorter with digital printing.

3. With variable data printing and variable image printing, you can print different versions of your piece, like a brochure or a newsletter, for different markets and test out their effectiveness before you settle on one look.

4. You can personalize your direct mail pieces or brochures by taking advantage of the latest cool "subset" of digital printing, called variable data printing. It lets you practice "one-to-one marketing." Every piece has different content. It marries your database with the design template. And every printed piece has different information to help make it more personal, more attractive, and more effective. You get higher response rates with variable data printing.

5. Each of your salespeople can have their own version of sell sheets or other printed materials, tailored specifically for their own clients or prospects.

6. You can change the content more often with digital printing, keeping your material current and accurate. So print 1000 brochures every quarter and update the copy, instead of printing 4000 brochures per year and living with outdated and incorrect information.

7. Forget about having unused printed pieces going to waste. With digital printing, you can reduce or even eliminate waste by printing only what you need. How novel is that?

Digital printing is perfect for small runs and quick turnaround jobs. Does every commercial printer do digital? No. But ask Blue Hill Press about it. You will be amazed at the benefit it offers.

Top 7 Business

It is hard to keep up in this marketplace. Competitors keep cropping up and adding and expanding goods and services. Your business needs to set itself and its products or services apart. How to do that concisely and efficiently? Sales sheets.
 
Sales sheets or product cut sheets that are well designed, on the right paper, with photos and a call to action can help your sales people market your goods and services to existing and potential clients in a cost effective way. Sales sheets can be used on sales calls, as mailers, as packing inserts and at trade shows as take away material.
 
Sales sheets make great marketing tools. Also considered mini brochures, your business can develop a one-page sales sheet or sales sheets can also be four-paneled and double sided.  They can concisely provide information to an existing or prospective customer in full color.  

If your business wants to reach its marketing goals and get your message across while giving you the best value for your advertising dollar, contact Blue Hill Press.

Improve your sales and marketing efficiency with print newsletters. Most often used for business development, these weekly or monthly publications provide information about companies to defined groups on your goods, services, promotions, agenda or event.

The main purpose of your newsletter is to communicate an idea, so you need your newsletter to stand out. How? Use full-color printing services and make sure you have rich, detailed photos, logos and graphics.   This will add interest and catch the eye of your reader.
 
Don’t forget to use your newsletter to explain what you want your customers to know about your area of expertise, and how it relates to them.  

Blue Hill Press has full-color printing services to make your newsletter the most effective. Full color, offset printing can make your newsletter work the way you intend it to.

Did you know that Blue Hill Press can also mail your newsletters for you? Contact us.  

If your off line marketing campaign involves personalized letters, leaflets, brochures, booklets, postcards or direct mail then you need to use variable data printing and variable image printing. Variable printing can improve your ROI from 1-2% to 10-15%.

With variable data printing and variable image printing you can print your marketing materials on demand. Easily change the text, salutations, graphics or images on your printed pieces without stopping or slowing down the printing process. Variable data printing and variable image printing allows you to personalize your marketing piece so you can better connect with existing or potential clients.

By customizing your message to each recipient, you can increase the response rate by as much as 500%. With variable image and data printing, your business can tailor your marketing piece to an audience of one.

One size no longer fits all. At Blue Hill Press, our advanced digital printing technology lets you create one-of-a-kind promotional pieces, contact us.

As a business owner, first impressions are sometimes the only impression you get to make. Make the right first impression with quality printed and designed business stationery.

Your business stationery promotes your company, your brand, and often your value proposition. Your letterhead design subconsciously speaks to your company’s image. Business letterhead needs a vibrant, timeless design, colors and stylish fonts.  Handsome letterhead along with a well-placed, well designed logo establishes the identity and brand of your company.

Establish a sense of formality, a sense of professionalism or a sense of welcoming with your logo and letterhead design. With quality printing, quality paper or recycled paper and envelopes, make your letterhead exciting and attractive. It is one of the most visible aspects of your business.

Stationery includes letterhead, matching envelopes, note cards, and business cards and Blue Hill Press can help you make a statement with it all. Don’t cut corners on your business stationery, call us.