Stationery is undoubtedly one of the most visible aspects of any business. The product category of stationery includes letterhead, matching envelopes, note cards, and business cards. Remember, your stationery will be seen and kept by your customers and prospects. It will definitely influence how they view your company.
The stationery you use says a lot about your business - it plays an important part in building and projecting your company’s image. High-quality stationery that displays an attention to detail will reflect well on your business.
Make sure that the business image you present is consistent in order to help create brand recognition. The various different items, such as letterhead, envelopes and business cards should match each other, and your stationery should also match your outdoor signage, your online presence, and your offline marketing material.
You should think about the following factors when designing your stationery - each will make an impression on your customers and other contacts:
Don’t cut corners on logo design or stationery design. Unless you are a graphic designer, don’t try to do the logo yourself. Hire a professional designer to do it right. Homemade designs result in lost sales. It’s that simple
Business stationery covers every aspect of your printed communications - with customers, suppliers and even between different people in your business.