Printing a booklet or product catalog is a major investment, and is one of the most important sales tools you have. A well-designed catalog is effective in helping to close sales, and can be cost-effective when printed. Blue Hill Press can help you with the cost-effective part.
In order to do it right, you must include the printing process throughout the entire design and layout process. Otherwise your finished catalog probably will not turn out the way you had envisioned it when you designed it on your computer.
The first, and most important concern is the size. Blue Hill Press offers two standard sized catalogs - 8.5" x 11" and 5.5" x 8.5". These are the most common sizes in the marketplace and also the most efficient to produce. When considering the size, also consider how many pages you think you will have. Consider how you will distribute the catalog. Will you mail it and/or hand it out? Will you put it in an envelope with a cover letter printed on letterhead?
When considering page count, keep in mind that you have to think in fours. All catalog printing is done in multiples of four pages. 4, 8, 16, 20, 24, 28, 32, etc. The most efficient page counts are typically 8 pages, 16 pages, and 32 pages. In order To keep pricing as low as possible, try to keep to those three page counts. So when thinking about the size, play with the content to get the best number of pages to minimize your cost.
At Blue Hill Press, our standard pricing is for "self-cover" catalogs. That means the cover pages are the same paper stock as the inside pages. This is also the most cost-effective way to print catalogs. If you want a separate cover stock, we can do that, too.
Do not spend money printing a poorly designed catalog. If you do not have the skill to design it yourself, you need to hire a professional graphic designer.
People like to see images. Take the time and spend the money to take good quality pictures. If you can’t afford to hire a professional photographer, buy a good digital camera, get some light colored fabric from your local fabric store, get a couple of bright lights, and make your own little studio. Just be sure to save the pictures at a high resolution.